World Branding Forum

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Completely Free Internet Service on Select Domestic Flights from 1 February through 31 August Japan Airlines (JAL) has upgraded its current 15 minutes free in-flight...

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Advertising Featured News Videos

Clive Owen Stars in Campari Red Diaries Campaign

Joshua Hughes

January 26, 2017

Bartenders Serve as Narrators in 12 Short Films that Reveal the Creation of Campari Cocktails Campari unveils its campaign Campari Red Diaries, via the launch...

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Design Marketing News

Philip Morris Commits to A Smoke-Free Future

Anisha Kapoor

January 26, 2017January 26, 2017

Doubles Effort to Market Smoke-free Products that Can Ultimately Replace Cigarettes Philip Morris International (PMI) confirmed that more than one million adult smokers have converted...

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Advertising Industry News

Xaxis Appoints Arshan Saha as APAC President

Joshua Hughes

January 26, 2017

Arshan Saha succeeds Michel de Rijk from his original post as VP Southeast Asia Xaxis, a global digital media platform has promoted Arshan Saha to...

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Advertising Branding Featured News

Angelina Jolie is the New Face of Guerlain

Anna Yuu

January 25, 2017January 25, 2017

The Actress Donated Her Entire Salary from Mon Guerlain Campaign to Charity Angelina Jolie has agreed to be the new face of the French beauty...

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Advertising Campaigns Featured News

Mattel and BBDO Launch Dads Who Play Barbie

Joshua Hughes

January 25, 2017January 31, 2017

Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...

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Marketing News Videos

Warner Bros Signs Multi-Year Deal with Starz Play

Olivia Pearce

January 25, 2017January 25, 2017

Starz Play Gains Right to Stream Premium TV Content Across MENA Region Warner Bros has signed a multi-year agreement with Starz Play, the video streaming...

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Branding Industry News

Cannes Lions Awards Open for Entries

Anisha Kapoor

January 25, 2017January 25, 2017

New Categories Added with Improvisations to Simplify Entry Process The Cannes Lions International Festival of Creativity is now open for entries to the Lions –...

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Campaigns Featured News

Japanese Men Dress up as Their Wives in Nissan Campaign

Thomas Ng

January 24, 2017January 24, 2017

Husbands Go Through a Unique Driving Experience to Better Understand Their Wives Nissan launches "Mommying Drive", a concept campaign themed around its family car model,...

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Design Featured News

14 French Lingerie Brands Kick Off Paris Haute Couture Week

Anna Yuu

January 24, 2017January 24, 2017

“Lingerie, Mon Amour!” Fashion Show Highlights National Brands and Presents Five New Trending Designers For the first time ever, 14 French lingerie brands have come...

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Design Marketing News

Johnnie Walker Releases Exclusive Blue Label for Chinese New Year

Olivia Pearce

January 24, 2017January 26, 2017

Fourth Annual Limited Edition Series to Celebrate Rooster Zodiac of the Lunar Calendar Johnnie Walker Blue Label rings in the Lunar New Year with the...

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Advertising Industry News

Townsend Joins Wunderman South Africa as Group CEO

Anisha Kapoor

January 24, 2017January 24, 2017

Townsend to Expand Wunderman's Regional Footprint via Data and Digital Marketing Wunderman has appointed Haydn Townsend as Group Chief Executive Officer of South Africa, effective...