World Branding Forum

Read Time:1 Minute, 51 Second

Subaru of America clinches three major titles at the 2016 Brand Image Awards and heralds winning streak with a national television spot. Subaru of America...

Read Time:1 Minute, 58 Second

Branding Campaigns Featured News Videos

Under Armour Crunches the Numbers with Bryce Harper

Olivia Pearce

July 12, 2016July 12, 2016

Themed It Comes from Below, the global Under Armour push aims to show how every great sporting moment starts with strong footwork. Under Armour has...

Read Time:1 Minute, 41 Second

Featured Marketing News Videos

Ring Knocks on UK’s Doors with Richard Branson Deal

Anisha Kapoor

July 12, 2016July 12, 2016

Ring allows users to see and speak with visitors, and hits the UK market following success in reducing crime in U.S. neighbourhoods. Outdoor home security provider,...

Read Time:1 Minute, 13 Second

Industry News

Grey Expands in Europe with Belgium’s Famous Takeover

Deborah Joy Peter

July 12, 2016July 12, 2016

The move by Grey beefs up its presence in Benelux to further its position as a solutions provider in a market with increasing creative influence....

Read Time:1 Minute, 58 Second

Advertising Featured News Videos

Virgin Media Launches #BeTheFastest with Usain Bolt

Joshua Hughes

July 11, 2016July 11, 2016

The Virgin Media push is led by a spot which premiered recently during the Portugal versus Wales Euro 2016 semi-final match on ITV1. Virgin Media has...

Read Time:1 Minute, 33 Second

Branding Featured News

Bacardí Raises Glass to Exclusive Swizz Beatz Deal

Olivia Pearce

July 11, 2016July 11, 2016

The artiste and music producer has been named the marque’s Global Chief Creative for Culture for a portfolio of Bacardí brands. Bacardí has inked an exclusive...

Read Time:1 Minute, 48 Second

Featured Marketing News

Curvy Kate Broadens Scantilly’s Horizons with #theNewSexy

Deborah Joy Peter

July 11, 2016July 11, 2016

The new Curvy Kate push introduces eight female role models—including an Alopecia sufferer, amputee, a transgender woman, and recovered anorexic. London-based lingerie brand, Curvy Kate,...

Read Time:1 Minute, 17 Second

Samsung Dials in with Team USA for Rio Games

Thomas Ng

July 11, 2016July 11, 2016

Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition units to all 2016 Olympians—to enhance their Rio experience. Samsung, the worldwide Olympic partner...

Read Time:1 Minute, 46 Second

Branding Campaigns Featured News Videos

Schick Combats Shave Irritation with #HydroRescue

Olivia Pearce

July 8, 2016July 8, 2016

Supporting the debut of a new release, Schick will unveil a campaign titled #HydroRescue which shines the spotlight on Robot Razor. Schick Hydro is launching a...

Read Time:2 Minute, 3 Second

Apple Introduces Organ Donor Registration to iPhone

Thomas Ng

July 8, 2016July 8, 2016

The new feature by Apple debuts in partnership with Donate Life America, with iPhone users now able to sign up as donors via mobile. Apple...

Read Time:1 Minute, 28 Second

Branding Featured News

Ego Soleil Appoints Cody Kennedy Brand Ambassador

Deborah Joy Peter

July 8, 2016July 8, 2016

Ego Soleil considers the Hollywood icon a representative for strong women everywhere. She has been in global advertising campaigns. New York based contemporary fashion label, Ego...

Read Time:1 Minute, 5 Second

Advertising Featured News

A+E Networks Inks EMEA Ad Sales Deal with IP Network

Joshua Hughes

July 8, 2016July 8, 2016

A+E Networks will see new partners developed for its channels which reach over 80 million households across EMEA. A+E Networks has scored a strategic Ad...