World Branding Forum

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Spotlighting adidas apparel and Ultra Boosts, the short by Foot Locker features NBA star, James Harden, and the voice of Colin Farrell. New York based...

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Featured Marketing News Videos

M&M’s Coffee Nut Clinches Flavour Vote by Fans

Deborah Joy Peter

July 26, 2016July 26, 2016

Coffee Nut joins the original M&M'S peanut flavour at stores across America. A spot with Tony Hale has debuted to help with the reveal. In commemoration...

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Branding Campaigns Featured News

Charlotte Tilbury Unveils Scent of a Dream with Kate Moss

Olivia Pearce

July 26, 2016July 26, 2016

Scent of a Dream by Charlotte Tilbury debuts in August. The campaign was shot by Sølve Sundsbø and the film directed by Baillie Walsh. Charlotte Tilbury has...

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News Technology

Verizon Buys Yahoo! Operating Business for $4.83 Billion

Thomas Ng

July 26, 2016July 26, 2016

Combined, both AOL and Yahoo will have over 25 brands under their umbrella for continued investment and growth under Verizon. Verizon Communications and Yahoo! have...

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Branding Featured News

Bebe Partners with Bluestar in Global Joint Venture

Olivia Pearce

July 25, 2016July 25, 2016

The strategy by bebe includes print, PR, digital, social media, and point-of-sale marketing components across 150 stores worldwide. Bebe recently formed a partnership with Bluestar...

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Ford Boosts Automotive Tech for American Vehicles

Thomas Ng

July 25, 2016July 25, 2016

The Ford upgrade covers its entire 2017 vehicle line-up in the United States to include cars, SUVs, light trucks, and electrified vehicles. Ford has expanded its...

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Featured Industry News

Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Branding Featured News

DoubleTree by Hilton Checks into China’s Chongqing

Deborah Joy Peter

July 25, 2016July 25, 2016

The DoubleTree hotel joins Hilton’s Chongqing pipeline featuring three other spa resorts—one in New North Zone and another in Nanshan. Hilton has unveiled DoubleTree by...

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Advertising Featured News Videos

H&M Launches For Every Victory with Caitlyn Jenner

Joshua Hughes

July 22, 2016July 22, 2016

The H&M advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives. H&M has rolled out a commercial in...

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Branding Campaigns Featured News

Aldo Redefines Visual Identity with #AldoMovesMe

Olivia Pearce

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...