World Branding Forum

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The new Soul Jam ad by Kia transforms the classic, Dueling Banjos, into an internationally-inspired anthem which debuts this week. Kia Motors is once again...

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Advertising Featured News Videos

Hyundai Gets Social with the Tucson for Canada

Joshua Hughes

May 26, 2016May 26, 2016

For the 2016 Tucson, Hyundai has tied up with two social media icons to add a fresh advertising spin to the latest campaign for Canada....

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Featured Marketing News

Smirnoff Dives into Summer with Colours and Berries

Anisha Kapoor

May 26, 2016May 26, 2016

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume. Smirnoff is set to...

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Featured Industry News

Omnicom Health Introduces TBWA\WorldHealth Team

Deborah Joy Peter

May 26, 2016May 26, 2016

The newly appointed TBWA\WorldHealth under Omnicom leads report to CEO, Sharon Callahan, and Robin Shapiro, Group President, North America. Omnicom Health Group has unveiled the leadership for TBWA\WorldHealth,...

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Branding Featured News Videos

Cybrid Scores Diego Maradona for Mobile Football Game

Olivia Pearce

May 25, 2016May 25, 2016

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...

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Advertising Featured News Videos

#LoveScotch by USL-Diageo Drinks to Bangalore Revelry

Joshua Hughes

May 25, 2016May 25, 2016

#LoveScotch celebrates Scotch as the world’s finest whisky, with 95 million cases sold in 256 countries. LiveInStyle.com is the campaign’s digital partner. India’s Scotch-Whisky company, USL-Diageo...

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Featured Marketing News

Heineken Named Official Beer for International Champions Cup

Anisha Kapoor

May 25, 2016May 25, 2016

The Heineken partnership also includes deals with Relevant Sports and ESPN around retail promotions and ICC match broadcasts. Heineken has signed on as presenting sponsor...

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Industry News

Lightspeed Appoints Caroline Frankum to CEO for EMEA

Deborah Joy Peter

May 25, 2016May 25, 2016

In her new role at Lightspeed, she will oversee growth strategy, client management, and operational plans across the aforementioned region. Lightspeed Group, under WPP network,...

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Branding Campaigns Featured News Videos

Swarovski Debuts #HowYouSayIt with Karlie Kloss

Olivia Pearce

May 24, 2016May 24, 2016

The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...

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Advertising Featured Industry News Videos

Effies UK Names MullenLowe 2016 Agency of the Year

Joshua Hughes

May 24, 2016May 24, 2016

The latest installation marks the arrival of the Effies in the United Kingdom, where 11 contenders walked away with trophies. The Effies programme for the...

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Featured Marketing News Videos

Papa John’s Shoots Out Fresh Classics with Paul George

Deborah Joy Peter

May 24, 2016May 24, 2016

To promote Papa John’s new burger-pizza menu, the All-Star Paul George appears in a video where he shows the boss how to dunk. Papa John’s...

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Apple Takes iOS Design and Development Accelerator to Bengaluru

Thomas Ng

May 24, 2016May 24, 2016

The facility provides support on Swift, the intuitive programming language to build apps for the iOS, Mac, Apple TV, and Apple Watch. Apple has rolled out...