World Branding Forum

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The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...

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Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Branding Featured News

Four Seasons Lands on Kyoto’s Shores in Japan

Deborah Joy Peter

May 16, 2016May 16, 2016

Opening in the fall, Four Seasons Hotel Kyoto is set in an 800-year-old garden nestled within the country’s historic imperial capital. Four Seasons has expanded...

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Omnicom Public Relations Unveils Rabin Martin Takeover

Anisha Kapoor

May 16, 2016May 16, 2016

The group acquired by Omnicom Public Relations is a global health strategy consulting firm with offices in New York, Los Angeles, London, and Geneva. Omnicom...