World Branding Forum

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Developed by Venables Bell & Partners, 25,915 Days chronicles one woman’s commitment to physicality and passion for running. Reebok has launched a new campaign dubbed...

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Twix Debuts Coffee with a Twix for Nordic Region

Joshua Hughes

April 29, 2016April 29, 2016

Emphasising the ‘duo’ feature of the candy bar, Coffee with a Twix spins a twist around the plot by filling the spot with identical twins....

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Dove Breaks the Rules of Beauty for Women in India

Deborah Joy Peter

April 29, 2016May 3, 2016

The push by Dove entails a more inclusive slant aimed at changing women’s perception in relation to their views on aesthetics. Personal care group, Dove,...

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Featured Industry News

Ogilvy & Mather Reclaims World’s Most Effective Effie Title

Anisha Kapoor

April 29, 2016April 29, 2016

Ogilvy & Mather has secured the top global ranking for 2016 by grabbing more Effie awards than any other agency in the past 12 months—320 Effies....

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Branding Campaigns Featured News Videos

Love at First Taste Test by Knorr Goes Viral

Olivia Pearce

April 28, 2016April 28, 2016

The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release. Taking the...

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Acura Revs Up Pearl Jubilee with 30 Years Young

Deborah Joy Peter

April 28, 2016April 28, 2016

Footage intertwined with the current Acura line-up, featuring the next-generation NSX supercar, gives the ad a modern twist. In conjunction with its thirtieth anniversary celebrations,...

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Kellogg’s Tackles Crunch Time with #GetsMeStarted

Joshua Hughes

April 28, 2016April 28, 2016

For the #GetsMeStarted push, the brand has partnered with a line-up of five first-time Team USA Olympic and Paralympic athletes. Kellogg’s has launched its What...

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Branding Featured News Videos

SC Johnson UK Makes 2016 Great Place to Work List

Thomas Ng

April 28, 2016April 28, 2016

SC Johnson UK was recognised as one of the 50 best medium-sized companies in the United Kingdom, ranking 46th on the list. Home-care giant, SC...

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Branding Campaigns Featured News

Budweiser Brings New Six-Pack to Rio 2016 Olympics

Olivia Pearce

April 27, 2016June 13, 2023

A few athletes will feature in a national Budweiser television spot slated to premiere in June and air during the Rio 2016 Olympics broadcast. Anheuser-Busch...

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Featured Marketing News

Sacramento Kings Scores Slam-dunk with New Identity

Anisha Kapoor

April 27, 2016April 27, 2016

The Sacramento Kings emblem has been re-imagined to reflect the civic and franchise pride which has lasted an entire generation. The Sacramento Kings have unveiled...

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Wunderman New York Names Sami Thessman CCO

Deborah Joy Peter

April 27, 2016April 27, 2016

In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...

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Advertising Industry News

Lions Health Partners with RB to Tackle Air Pollution

Joshua Hughes

April 27, 2016April 27, 2016

The Lions Health Innovation Hack will gather entrepreneurial minds to pioneer innovations that protect children from the effects of pollution. Lions Health has signed on...