World Branding Forum

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At least 189 deals are in the works. When finished, the facility will provide smart lodging and re-imagined public spaces Hilton Worldwide has broken ground on its...

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Harley-Davidson Revs Up Brand Experience with Global Push

Joshua Hughes

March 16, 2016March 16, 2016

The will run throughout the year to entail activations at South by Southwest as well as the brand’s strategic UFC partnership Harley-Davidson has rolled out...

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Branding Featured News

The Ritz-Carlton Travels to the Shores of Bermuda

Olivia Pearce

March 16, 2016March 16, 2016

The Ritz-Carlton Reserve resort will operate under a management agreement with George's Bay Hotel and George's Bay Residences Premier hospitality giant, The Ritz-Carlton, has set in motion...

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FleishmanHillard Names NFL’s Joe Browne to Its IAB

Anisha Kapoor

March 16, 2016March 16, 2016

He will bolster FH’s sports practice that supports over 75 global clients via investments to build business, protect reputation, and more FleishmanHillard has named as...

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Branding Campaigns Featured News

Parlux and Kenneth Cole Pick Up Heroic Scent

Olivia Pearce

March 15, 2016March 15, 2016

The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity Global beauty brand, Parlux, in partnership with American...

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Branding Featured News

British Airways Psyched Over Hypnotherapy Deal

Deborah Joy Peter

March 15, 2016March 15, 2016

The initiative emphasises the brand’s commitment to key airline firsts and a huge breadth of content on its High Life channel British Airways has added...

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Advertising Featured News

TBWA Elevates Niemcewicz to MD for Engage

Joshua Hughes

March 15, 2016March 15, 2016

She was previously Client Service and Relations lead, and headed growth and digital strategic vision for a key sports retail client TBWA has promoted Lauren Niemcewicz to...

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Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...

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Honda Reaches Greatness with All-New Civic

Joshua Hughes

March 14, 2016March 14, 2016

The push entails spots that tell stories of motivation and commitment, while a subtle connection is made to the brand and its philosophy Honda has launched...

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Branding Campaigns Featured News Videos

Nikon Captures Love through Its Own Lenses

Olivia Pearce

March 14, 2016March 14, 2016

The marque will further the brand’s position by driving camera users to its offerings, allowing one to create better memories Nikon has rolled out an...

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Featured Marketing News Videos

Audi Rocks and Rolls with the Revitalised A4

Anisha Kapoor

March 14, 2016March 14, 2016

Executions will launch across cable prime, sports TV, and throughout the NCAA March Madness men’s basketball tournament Audi has unveiled a new marketing campaign themed...

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Leo Burnett Names Britt Nolan CCO for USA

Deborah Joy Peter

March 14, 2016March 14, 2016

In the role, he will continue leading the creative for McDonald's and Samsung, while overseeing the firm’s creative department Leo Burnett USA has appointed Britt Nolan its new Chief...