World Branding Forum

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Developed by TBWA/Media Arts Lab and released on 16 March 2016, the 60-second spot has already secured more than three million views Across a landscape...

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Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

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Branding Featured News

Anheuser-Busch Drinks to Estrella Jalisco’s US Debut

Joshua Hughes

March 21, 2016June 13, 2023

Supported by a push titled This is Mexicanidad, the effort celebrates age-old Mexican traditions and its rich brewing history Anheuser-Busch is rolling out its light-flavoured pilsner...

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Smarts Communicate Sets Up PR Shop in London

Anisha Kapoor

March 21, 2016March 21, 2016

The debut coincides with Smarts' offices in Scotland re-branding as Smarts Communicate in a move designed to provide opportunity Belfast-based global public relations and content...

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Advertising Featured News Videos

Aeromexico Clears the Air with Fleet Revamp

Joshua Hughes

March 18, 2016June 13, 2023

The promotional effort covers television, radio, print, billboards, and a combination of several different types of ads and graphic materials Aeromexico has initiated a major...

Read Time:1 Minute, 16 Second

Branding Featured News

Michael Kors Straps on Wearable in Timely Fashion

Olivia Pearce

March 18, 2016March 18, 2016

Made to run with the iPhone and Androids, Access was developed in partnership with Google to leverage its smartwatch platform Penetrating the wearables market, Michael...

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Featured Marketing News

Coca-Cola Sweetens Hansen’s and Blue Sky Deal

Anisha Kapoor

March 18, 2016March 18, 2016

Research indicates that the overall segment accounts for less than two percent of the brand’s total soft drink business in the United States The Coca-Cola...

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Branding Featured News

Hasbro Celebrates World Monopoly Day for 81st Bash

Deborah Joy Peter

March 18, 2016March 19, 2016

Ushering in the roll-out of ‘Monopoly Empire,’ anniversary festivities begin on 19 March using social media and activations Marking its 81-year heritage, Hasbro is commemorating...

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Advertising Featured News

Traveleze Inspires Dream Getaways with Major Push

Joshua Hughes

March 17, 2016March 17, 2016

The spot endeavours to connect travellers with dream getaways as well as holiday-planning convenience via the brand’s website UK-based online travel assist service, Traveleze, is...

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Branding Featured News Videos

Visit California Debuts Dream365TV Video Hub

Deborah Joy Peter

March 17, 2016March 17, 2016

The platform has grown into a video programming network designed to offer alternative perspectives on The Golden State Visit California has launched its online video hub, Dream365TV. Home to...

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Branding News Public Relations

Weber Shandwick Lands Columbia University Partnership

Olivia Pearce

March 17, 2016March 17, 2016

The tie-up will see collaborations with Columbia University to develop innovative solutions which address specific client challenges Weber Shandwick has joined the Affiliates Program at Columbia University's Data Science...

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Essence Elevates Nick Byrd to Global CFO Role

Thomas Ng

March 17, 2016March 17, 2016

Effective immediately, he will continue to work out of Essence's San Francisco office and reports to Global CEO, Christian Juhl Global digital agency, Essence, has promoted Nick Byrd...