World Branding Forum

Read Time:1 Minute, 15 Second

The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity Global beauty brand, Parlux, in partnership with American...

Read Time:1 Minute, 9 Second

Branding Featured News

British Airways Psyched Over Hypnotherapy Deal

Deborah Joy Peter

March 15, 2016March 15, 2016

The initiative emphasises the brand’s commitment to key airline firsts and a huge breadth of content on its High Life channel British Airways has added...

Read Time:1 Minute, 11 Second

Advertising Featured News

TBWA Elevates Niemcewicz to MD for Engage

Joshua Hughes

March 15, 2016March 15, 2016

She was previously Client Service and Relations lead, and headed growth and digital strategic vision for a key sports retail client TBWA has promoted Lauren Niemcewicz to...

Read Time:1 Minute, 39 Second

Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...