World Branding Forum

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Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

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Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

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Advertising Featured News Technology

FC Barcelona Tweaks Digital with WISeKey Deal

Joshua Hughes

March 1, 2016March 1, 2016

The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

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Branding Campaigns Featured News

Groupon Celebrates Milestone with A Billion Thanks!

Deborah Joy Peter

March 1, 2016March 1, 2016

To commemorate the achievement, Groupon launched A Billion Thanks!—an up to 80 percent off sale featuring nearly 50,000 deals Groupon has touched the one billionth...