World Branding Forum

Read Time:2 Minute, 47 Second

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...

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Branding Design Featured News

Uniqlo Renames Nishikori Global Brand Ambassador

Olivia Pearce

January 8, 2016January 8, 2016

A celebrated collaboration, the brand will continue to develop sportswear which actively incorporates the player's ideas and needs Japanese retail giant, Uniqlo has renewed its contract...

Read Time:1 Minute, 8 Second

Weber Shandwick Amps Up with ReviveHealth Takeover

Deborah Joy Peter

January 8, 2016January 8, 2016

The move combines the firm’s global expertise with ReviveHealth's business focus to include health-related systems and services Weber Shandwick has acquired ReviveHealth, a premier integrated marketing...

Read Time:1 Minute, 19 Second

Advertising News Technology

Adyoulike Forecasts Native Advertising Growth for UK

Joshua Hughes

January 8, 2016January 8, 2016

Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018 Based...

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Advertising Featured News Videos

Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

Read Time:1 Minute, 54 Second

Branding Campaigns Featured News Videos

L’Oréal Redefines Word of Mouth with #WorthSaying

Olivia Pearce

January 7, 2016September 1, 2016

Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

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Bob Gold Lands Caribbean Broadcasting Network

Anisha Kapoor

January 7, 2016January 7, 2016

The public relations firm will promote the network’s programming expansion to maximise its value to distributors and viewers Caribbean Broadcasting Network, an American group which...

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Advertising Featured News Videos

Atkins Shapes Up Creative Side with Alyssa Milano

Deborah Joy Peter

January 6, 2016January 6, 2016

The latest ad campaign includes three new television spots featuring the actress, who is also spokesperson for the brand Weight management juggernaut, Atkins Nutritionals, has...

Read Time:1 Minute, 55 Second

Vivitar Drops Techy Vibe with Major Overhaul

Thomas Ng

January 6, 2016January 6, 2016

Targeting millennials, the makeover entails a revamped website, new releases, tweaked taglines, fresh advertising efforts from line to line Global tech brand, Vivitar, through Sakar International,...

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Branding Featured News

Hyatt Place Mixes Business with Pleasure in Goa

Olivia Pearce

January 6, 2016January 8, 2016

Adding to the brand's Indian market portfolio, the Hyatt Place Candolim will focus its appeal on both professionals and leisure travellers The hospitality giant’s newest hotel to launch...

Read Time:1 Minute, 15 Second

Branding Industry News

London’s DWPub Rewrites 19-Year History with Rebrand

Joshua Hughes

January 6, 2016January 6, 2016

Currently trading as ResponseSource, activation of the new name enables consolidation between the London brand and its services South London based media group, DWPub, has changed...