World Branding Forum

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The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...

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Branding Campaigns Featured News Videos

Panini America Scores Kevin Durant Partnership

Olivia Pearce

January 14, 2016January 14, 2016

As a global NBA spokesman for the brand, his autographed memorabilia will retail via Panini America and Panini Authentic Sports and collectibles company, Panini America,...

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Advertising Featured News Videos

Sunsweet Prunes Off the Pounds with Amaz!n Deal

Deborah Joy Peter

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

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Advertising Industry News Technology

Dentsu Aegis Network Adds Canada’s Grip to Digital Stable

Thomas Ng

January 14, 2016January 14, 2016

The latter maintains its name and operate as a specialist brand within the network, extending Dentsu Aegis’s Canadian footprint Dentsu Aegis Network will acquired Grip, a...