World Branding Forum

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The effort runs on the premise that while people think dressing their cats up as Santa’s little helpers is funny, the cats themselves don’t Pet...

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Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...

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Advertising News

TBWA Drives Data and Technology with Dual Appointments

Joshua Hughes

November 9, 2015November 9, 2015

Baker Lambert and Joshua Hirsch have been appointed to the roles of Global Data Director and Global Technology Director respectively TBWA Worldwide has made two...

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News Public Relations

MWWPR Appoints Alison Schwartz San Francisco Head

Anisha Kapoor

November 9, 2015November 9, 2015

Replacing GM Molly Mulloy who is leaving to the agency, she will report to JP Schuerman, President of the western region Global independent public relations firm,...

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Advertising Featured Industry News

Lesser and Norman Fill Regional CEO Roles at GroupM

Joshua Hughes

November 6, 2015November 6, 2015

The twin appointments reflect the brand’s certainty that the future of media-driven marketing is inextricably tied to data and technology Media investment management group, GroupM,...

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Advertising Campaigns Featured News Technology Videos

Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

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Branding Featured News

Glenfiddich 50 Year Old Pours One Over Vancouver

Olivia Pearce

November 6, 2015November 6, 2015

With the final release scheduled for 2017, the limited-edition beverage is amongst the most rare to have been created by the brand Alcohol giant, Glenfiddich,...

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News Public Relations

Cohn & Wolfe Wins Global Blue’s International PR Business

Deborah Joy Peter

November 6, 2015November 6, 2015

The firm will support the implementation of a global programme aimed at increasing awareness and understanding among retailers and consumers Communications agency, Cohn & Wolfe, has...

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Branding Featured News Videos

Greyhound Ignites Digital Overhaul to Reinvent Service

Olivia Pearce

November 5, 2015November 5, 2015

Sporting a fresh, modern design and rich content, the online portal also offers simple navigation to enhance the consumer experience North American intercity bus company, Greyhound,...

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Advertising Campaigns Featured News Social Media Videos

Honest Beauty and Alba Get Real with #LetsBeHonest

Joshua Hughes

November 5, 2015November 5, 2015

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...

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FleishmanHillard Names Saunders President and CEO

Deborah Joy Peter

November 5, 2015November 5, 2015

Previously President of the network’s Europe, Middle East and Africa region, the Dublin native assumes the dual role with immediate effect FleishmanHillard has chosen veteran John Saunders to succeed...

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Branding Industry News

Cannes Lions Debuts Lions Entertainment for 2016

Anisha Kapoor

November 5, 2015November 5, 2015

The Festival will leverage the new platform to award Entertainment Lions and Entertainment Lions for Music Cannes Lions has introduced Lions Entertainment, a new stream...