World Branding Forum

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The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...

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Schneider Electric Powers Up with Life Is On

Deborah Joy Peter

October 27, 2015October 27, 2015

The effort delivers on the company's recently launched global brand strategy while humanising one of the world’s largest industrial brands Energy management company, Schneider Electric,...

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Blackdove Raises the Bar on Digital Art with Samsung Tie-Up

Olivia Pearce

October 27, 2015October 27, 2015

Via the said canvas, users can build personalised galleries featuring original digital artwork on high-quality extended-use display screens Digital art platform provider, Blackdove, has partnered with...

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American Airlines Appoints CP+B and MediaCom

Joshua Hughes

October 27, 2015October 27, 2015

The move supports the brand's goal to focus on its customers’ needs, engage employees, and build on its future as an industry leader American Airlines has...

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Kia Launches Optima Push Featuring NBA’s Blake Griffin

Anisha Kapoor

October 26, 2015October 26, 2015

The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...

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McGladrey Ushers In Rebrand with Global Push

Joshua Hughes

October 26, 2015October 26, 2015

The publisher has consolidated its business under a unified brand to operate as RSM International across its more than 110 markets Formerly McGladrey, RSM, has...

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Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...

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Branding News

Johnny Rockets Splits the Expansion Pie Three Ways

Deborah Joy Peter

October 26, 2015March 22, 2016

The food giant is set to penetrate three new markets including Italy, Paraguay, and Canada across which 49 new outlets will feature American-based fast food...

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Branding Featured News Videos

Q2 App-timises Laundry Services for Busy Londoners

Olivia Pearce

October 23, 2015October 23, 2015

The new company has rolled out an app to activate round-the-clock service which subscribers can manage at their convenience online Dry cleaning business, Q2 Smart...

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Vision 7 Names Digital Creative Director for Camp Playa

Joshua Hughes

October 23, 2015October 23, 2015

As its new creative head, the marketing and product design veteran is responsible for continually evolving the agency’s creative vision Camp Playa, the new integrated communications...

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Branding Featured News

Worldhotels Checks The Lalit in to India

Deborah Joy Peter

October 23, 2015October 23, 2015

The four locations aim to illuminate bespoke experiences which complement the local charms encapsulated throughout each property Solidifying its Asia Pacific expansion, Worldhotels, has added...

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Verifone Redefines Point of Sale with Engage

Thomas Ng

October 23, 2015October 23, 2015

Its purpose is to offer merchants, acquirers, and service providers elevated experiences and protect against escalating security threats Commerce solutions provider, Verifone, has rolled out a new...