World Branding Forum

Read Time:1 Minute, 55 Second

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...

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Branding Featured News

Barclaycard US Extends Credit Line with priceline.com

Deborah Joy Peter

October 16, 2015October 16, 2015

The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

Read Time:1 Minute, 16 Second

Branding Marketing News

Hanson Solidifies Foundation with Rebrand to Forterra

Anisha Kapoor

October 16, 2015October 16, 2015

The realignment supports the aim to enhance employee focus, product quality, and its brand presence in the marketplace Hanson Building Products has changed its name to Forterra following...