World Branding Forum

Read Time:4 Minute, 34 Second

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...

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Branding News

Choice Hotels Rolls Out Smoke-Free Policy for Comfort Inn

Olivia Pearce

September 8, 2015September 14, 2015

The latest non-smoking policy for all Comfort Inn properties underscores the brand's redefined commitment to enhancing the guest experience through the offering of wellness In an effort to...

Read Time:1 Minute, 44 Second

Advertising News

TBWA’s Kyla Jacobs Goes Global

Joshua Hughes

September 8, 2015September 9, 2015

The network has elevated its previously poached CP+B director's role to include global business Stepping into the newly created role of Global Business Development Director,...

Read Time:2 Minute, 28 Second

News Public Relations

Ogilvy PR Names New Research Head for New York

Anisha Kapoor

September 7, 2015September 9, 2015

At the helm of the agency's research group in the Big Apple is freshly appointed Kerry Sette who is poised to steer the team's direction Integrated global...

Read Time:1 Minute, 21 Second

Branding News

Women’s Choice Ignites Triple Ripple with Bacardí-Grey Goose-Martini Win

Olivia Pearce

September 7, 2015October 12, 2015

Ladies' choice of the go-to alcohol brands of 2015 rests are Bacardí, Grey Goose, and Martini with 'America's Most Recommended' seal In its latest installation of...

Read Time:3 Minute, 2 Second

Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

Read Time:2 Minute, 54 Second

News Public Relations

FleishmanHillard Strengthens Global Crisis Communications Practice with the Expansion of FH 2020

Anisha Kapoor

September 4, 2015

FleishmanHillard, the global communications firm, has announced the expansion of its crisis communications practice with the deployment of FH 2020, a digital media crisis management...

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Campaigns Featured News

HUGO BOSS Fragrances 2015 “Success Beyond The Game” NFL Campaign

Olivia Pearce

September 3, 2015September 3, 2015

Following the successful launch in 2014, HUGO BOSS Fragrances and the NFL embark on year two of the collaboration NEW YORK – HUGO BOSS Fragrances...

Marketing News

Former Microsoft GM James DeBragga Joins DocuSign as VP of International Marketing

Anisha Kapoor

September 3, 2015

LONDON and SAN FRANCISCO – DocuSign has appointed James DeBragga as its Vice President of International Marketing reporting to Chief Marketing Officer, Brad Brooks. A well-regarded...

Read Time:1 Minute, 9 Second

Branding Design Featured News

Google Launches A New Logo And Says Goodbye To Serifs

Olivia Pearce

September 2, 2015September 2, 2015

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

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Branding Featured News

UBS Launches First New Global Branding Campaign Since 2009

Joshua Hughes

September 2, 2015September 2, 2015

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...