World Branding Forum

Read Time:1 Minute, 32 Second

The Hollywood star signs on as the official face of the brand’s 2016 calendar and BitterSweet campaign set to embody the apéritif’s concept of duality...

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Advertising Campaigns Featured News Videos

The North Face Kick Starts First Global Advertising Push

Joshua Hughes

September 29, 2015September 29, 2015

Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...

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Branding Featured News Social Media Videos

Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes

Thomas Ng

September 29, 2015September 29, 2015

The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...

Read Time:1 Minute, 48 Second

News Public Relations

Weber Shandwick Boosts Digital and Healthcare with Key Hires

Anisha Kapoor

September 29, 2015September 29, 2015

The firm beefs up two major disciplines with three senior appointments that combined bring more than 40 years of experience to the table Global communications...