World Branding Forum

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The Hershey Company said that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27. Horst joins...

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Chelsea Football Club Unveils New Uniform Featuring Yokohama Tyres

Joshua Hughes

July 17, 2015

The two brands have entered a five-year partnership commencing with the 2015-16 season that opens this July. The Yokohama Rubber Company, parent company of Yokohama...

Read Time:1 Minute, 59 Second

Branding Featured News

Rihanna is New Contributing Creative Director and Punk & Poet Ambassador for Stance

Olivia Pearce

July 16, 2015

Stance Releases Two Limited Edition Styles by Rihanna to Launch the Ongoing Partnership with the Brand Rihanna has joined Stance as a contributing Creative Director...

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Apple Updates iPod with New Colours, A8 Chip, 8 Megapixel iSight Camera & Apple Music

Joshua Hughes

July 16, 2015July 16, 2015

Apple has introduced it's next version of the iPod, and unveiled a new lineup of colours for all models, including space gray, silver, gold, pink...

Read Time:1 Minute, 27 Second

News Public Relations

Ogilvy Public Relations Announces Dedicated Retail Offering – “The Boutique @ Ogilvy”

Anisha Kapoor

July 16, 2015

Ogilvy Public Relations has launched The Boutique @ Ogilvy, a speciality division that provides communications strategy for retail, fashion and e-commerce clients, while helping brands...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Advertising News

HookLogic Native Ads Poised to Surpass $100 Million in Sales This Year

Thomas Ng

July 15, 2015July 15, 2015

Performance marketing company experiences rapid acceleration in mobile commerce and international footprint HookLogic, a leader in performance marketing for brands, says that it expects to...

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Industry News

Paul Marciano Names Guess? CEO Victor Herrero as Successor

Anisha Kapoor

July 15, 2015

Paul Marciano, Co-Founder and Chief Executive Officer of Guess? Inc., has announced that Victor Herrero will be his successor and new CEO of Guess?, Inc....

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Industry News

Vivian Yin Appointed CEO of FremantleMedia China

Anisha Kapoor

July 14, 2015

FremantleMedia, one of the largest creators and producers of television brands in the world, today announced the appointment of Vivian Yin as CEO, FremantleMedia China....

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News Technology

52 Percent of all Smartphone Shoppers in the U.S. Use iOS 8

Thomas Ng

July 14, 2015

Operating Platform also Generated 56% of all Smartphone Revenue in Q2 2015 In Q2 2015, 52 percent of all smartphone shoppers used iOS 8, according...

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Branding Featured News

America’s Iconic Snack Cake, Twinkies, Celebrates 85th Anniversary with Cookbook Launch

Olivia Pearce

July 14, 2015

Sweet and Savoury Collection Celebrates Anniversary with More Than 50 Fan Contributed Recipes Marking 85 years since the Twinkie danced onto America’s sweet stage destined...

Read Time:1 Minute, 55 Second

Advertising Featured News

Nielsen to Launch Digital Ad Ratings in Seven Markets across Asia and Latin America

Joshua Hughes

July 14, 2015

Nielsen today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America Nielsen said...