Ogilvy Public Relations has launched The Boutique @ Ogilvy, a speciality division that provides communications strategy for retail, fashion and e-commerce clients, while helping brands forge strategic collaborations in the fashion space.
The announcement comes as The Boutique @ Ogilvy has been named PR agency of record for Bruno Magli, the Italian luxury brand known for its quality and craftsmanship, handcrafted in Bologna, Italy since 1936. The speciality division will help Bruno Magli expand its product collection in the U.S. and introduce its 2016 women’s collection later this year.
“I’m excited to be working with Ogilvy on the Bruno Magli business, as we re-energize this Italian classic,” said Mia Rothstein, SVP Brand Management, Marquee Brands. “We’re both companies with a strong heritage and similar philosophies on building lasting brands.”
The Boutique @ Ogilvy is based in New York, and brings best-in-class public relations, marketing and digital advocacy to build brand affinity, create memorable content and ultimately drive action with shoppers. Core areas of expertise include luxury, accessories, apparel and homewares.
The division, operating across Ogilvy Public Relations’ North American network, will focus on two primary offerings: campaign development and fashion collaborations. This includes integrated communications programmes, product launches and brand positioning, immersive brand experiences, influencer and blogger programmes, designer collaborations, new product development and creative content partnerships.
The Boutique @ Ogilvy is led by Brooke Blashill, Senior Vice President, who brings her extensive fashion experience and expertise in forging strategic partnerships with designers, style influencers and content creators. With a masters in Global Fashion Management from the Fashion Institute of Technology and work spearheading award-winning campaigns with brands such as PUMA, Ford and Intel, she merges fashion with the converging worlds of lifestyle, technology and sustainability sectors.