Social Media Archives | World Branding Forum

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Titled Moving Sam’s Way, the Europcar campaign has partnered with YouTubers to create a connection with its social media audiences. European vehicle rental service provider, Europcar,...

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Featured News Social Media Videos

Western Union Debuts 30 Days of Better in Six Markets

Thomas Ng

June 9, 2016July 5, 2016

The Western Union campaign will run in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Indonesia, and India until early July. Global payments giant, Western Union,...

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Featured News Social Media Videos

Chrysler Powers Up Pacifica with Brooklyn Decker Push

Deborah Joy Peter

May 30, 2016May 30, 2016

The digital campaign around the all-new 2017 Chrysler Pacifica introduces the PacifiKids and kicks off with actress, Brooklyn Decker. Chrysler has unveiled its pint-sized product...

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Featured News Social Media Videos

Chivas Adds Eva Longoria to Panel for The Venture

Thomas Ng

May 19, 2016May 19, 2016

The Hollywood icon joins The Venture jury and is part of the panel responsible for dividing the Chivas one-million-dollar fund. Chivas has added Eva Longoria to...

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Branding Featured News Social Media

Studio71 Partners Dwayne Johnson for YouTube Deal

Olivia Pearce

May 11, 2016May 11, 2016

Titled Seven Bucks Digital Studios, the YouTube Channel launching in the summer is a tie-up between Studio71 and Dwayne Johnson. Multi-platform entertainment company, Studio71, formerly...

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WestJet Elevates Travel with 24/7 Social Care

Thomas Ng

April 22, 2016April 22, 2016

WestJet customers will now be able to communicate their questions, comments, and requests to the brand via Facebook and Twitter. WestJet has effectively activated a...

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Featured News Social Media Technology Videos

Honda Takes the Wheel with #PhoneDownEyesUp

Thomas Ng

April 21, 2016April 21, 2016

Featuring six 20-second videos, the aim of the #PhoneDownEyesUp social media push is to promote safer driving habits amongst motorists. Honda has launched a social...

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Featured Marketing News Social Media

Coca-Cola Strikes Chord with Share a Coke Evolution

Anisha Kapoor

March 31, 2016March 31, 2016

The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

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Featured News Public Relations Social Media

Weber Shandwick Beefs Up with Facebook at Work

Thomas Ng

March 30, 2016March 30, 2016

According to the firm, the enterprise-wide engagement comes on the heels of a successful pilot programme which began in late 2015 Weber Shandwick has adopted...

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Campaigns Featured News Social Media Videos

Twitter Shows London Buzz Isn’t Falling Down

Deborah Joy Peter

March 10, 2016March 10, 2016

Fans of London boasts a grand debut backed by data from London & Partners, the Mayor of London’s promotional company, and Spredfast A campaign featuring a...

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Campaigns Featured News Social Media Videos

Iberostar Adds Sparkle with #TakenFromAResort

Thomas Ng

March 7, 2016March 8, 2016

To mark its thirtieth anniversary, the group has rolled out a global digital advertising campaign to prioritise guest experiences Spanish hospitality marque, Iberostar Hotels &...

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Campaigns Featured News Social Media Videos

Ace Reminds Shoppers Why It’s Still the Place

Thomas Ng

March 3, 2016March 4, 2016

Debuting across television and digital channels, the new advertising push features real-life owners, associates, and customers of the brand Ace Hardware has rolled out a...