The promotional hunt by Busch features a partnership with Sprint Cup driver, Kevin Harvick, and big-win opportunities for its beer fans.
Busch is kicking the competition up a notch with help from Sprint Cup driver, Kevin Harvick, whose sponsored Chevrolet SS for Stewart-Haas Racing (SHR) will feature a special-edition blaze orange paint scheme during the upcoming racecar tournament at Charlotte Motor Speedway.
Said installation entails updated packaging with four unique game cans and a golden camouflage trophy can featuring graphics that represent different geographic regions of the United States. Also, a 360-degree marketing push will launch for organic, social, retail, and experiential reach.
“Hunting is more than just a hobby for many. Now in our third year, we’re bringing back our hunting platform to engage and reward fans with exclusive excursions for our drinkers to win,” said Chelsea Phillips, Senior Director, US Value Brands at Anheuser-Busch.
For entry into the Hunt One. Win Big. promotion, legal-age drinkers nationwide, except the residents of California, who find a gold trophy can inside specially-marked packages of Busch and Busch Light can take a photo of themselves with it and submit via the brand’s official website.
Consumers can also download a can wrap to enter without a purchase. Once enrolled, participants are eligible to walk away with weekly premium prizes like hunting day packs and solar recharging kits. Five lucky grand prize winners will experience an all-expense-paid hunting adventure.