Samsung Launches Note7 Recall in the United States

The recall exercise follows the global announcement of the battery cell issues related to certain Samsung Galaxy Note7 devices.

Samsung Electronics America has confirmed that the Galaxy Note7 replacement devices will be available in the United States at most retail locations no later than 21 September. The brand has received approval for its exchange programme, and has announced a formal voluntary recall.

The exercise revolves around the devices sold from August through 15 September 2016, and is being run in tandem with the U.S. Consumer Product Safety Commission. The aforementioned recall follows the global announcement of the battery cell issues related to certain Galaxy Note7 devices.

Samsung has identified the affected inventory and stopped the sales and shipments of the devices in question. Consumers who hold a faulty device can replace their current phone with a new device under the terms and conditions of the exchange programme approved by the CPSC.

The mobile giant is maximising its reach through multiple touchpoints, including direct communications, customer service, social media, marketing and in-store communications—to ensure that users are aware of the programme, understand their options, and participate with ease.

“Consumer safety is always our highest priority. Our collaboration with the CPSC to fast-track a voluntary recall in the States addresses safety concerns by ensuring we reach Note7 owners quickly to exchange their devices,” said Tim Baxter, President of Samsung Electronics America.

Samsung is a winner at the 2014-2015 and 2015-2016 World Branding Awards.