Technology Archives | World Branding Forum

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Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...

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Microsoft to Acquire LinkedIn for $26.2 Billion in Cash

Thomas Ng

June 13, 2016June 13, 2016

The Microsoft takeover deal will see LinkedIn retain its brand, culture, and independence, with CEO Jeff Weiner still seated at the helm. In line with...

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Featured Marketing News Videos

Sony Pictures Releases Angry Birds Preview with Shorts

Deborah Joy Peter

June 10, 2016July 5, 2016

The first of several spots, The Early Hatchling Gets the Worm is voiced by young children and features the iconic characters from Angry Birds. Sony...

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Advertising Featured News Videos

Jockey Promotes Self Expression with #ShowEm

Joshua Hughes

June 10, 2016July 5, 2016

The Jockey push debuts with three heroes proudly clad in the brand’s underwear who will appear in a series of personal videos and portraits. Global underwear...

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Branding Campaigns Featured News Videos

Reebok Elevates Fitness Instructors with #TrainerTribute

Olivia Pearce

June 9, 2016July 5, 2016

Continuing throughout 2016, the worldwide series by Reebok highlights multiple fitness disciplines including CrossFit and Studio. Reebok has launched a worldwide content series to celebrate...

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Advertising Featured News Videos

Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

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Western Union Debuts 30 Days of Better in Six Markets

Thomas Ng

June 9, 2016July 5, 2016

The Western Union campaign will run in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Indonesia, and India until early July. Global payments giant, Western Union,...

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Edelman and UEG Partner for Global Starling Premiere

Deborah Joy Peter

June 9, 2016July 5, 2016

Starling will have teams from Edelman and United Entertainment Group in key offices across the US, Asia Pacific, and Europe. Edelman has partnered with United Entertainment Group to launch...

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Sony Mobile Dials into Canada with Xperia X

Thomas Ng

June 7, 2016July 5, 2016

Seeing release in June, the stores tied in with the Sony Xperia debut include Bell, Rogers, Virgin Mobile, Wind Mobile, and Videotron. Sony Mobile has...

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Advertising Featured News Videos

Gillette Celebrates Fathers with Go Ask Dad

Joshua Hughes

June 7, 2016July 5, 2016

Gillette is using its latest integrated advertising initiative to encourage sons everywhere to do exactly as the campaign’s slogan suggests. Men’s grooming juggernaut, Gillette, is...

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Branding Featured News Videos

Embassy Suites by Hilton Tops Out in Manhattan

Deborah Joy Peter

June 7, 2016July 5, 2016

The milestone signifies that the Embassy Suites project has reached its maximum height, while the structural framework now complete. Global hospitality brand, Embassy Suites by...

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Featured Marketing News Videos

Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...