Starling will have teams from Edelman and United Entertainment Group in key offices across the US, Asia Pacific, and Europe.

 Edelman has partnered with United Entertainment Group to launch Starling—a platform focused on global influencer and brand partnerships that are authentic, measureable, and built for long-term engagement. The collaboration complements existing work across PR, social, entertainment, sports, lifestyle, and creative.

To be leveraged across the former’s global network, the talent agnostic offering combines the experience and expertise of a traditional MCN with the power of communications marketing, delivering custom video influencer programmes which drive business objectives and brand engagement.

Starling was created to help clients of both companies stay at the forefront of the evolving media landscape. With the rise of video on social media platforms, exponential growth of the influencer talent pool, and influencers’ impact on consumer purchasing decisions, the evolving space requires the right expertise for maximum benefit.

Edelman and UEG have worked with several businesses on video influencer programmes such as Petco, Disney Parks, and Western Digital.  Most recently, the pair teamed up with Barilla to create While the Water Boils—a new web series hosted by YouTube sensation, Hannah Hart.

“Early influencer programmes were built based on advertising sponsorship models. Starling is built on the principles of earned storytelling, lasting relationships, and the rigor of data to deliver against our clients’ business objectives,” said Jess Clifton, US Managing Director, Strategic Growth and Development at Edelman.

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