Technology Archives | World Branding Forum

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Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro. Heineken has launched the...

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Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Johnnie Walker Goes 360 with Keep Walking America

Deborah Joy Peter

November 10, 2016November 10, 2016

Built on the brand’s heritage, the new Johnnie Walker push is a tribute to the cultural progress and diversity which represent today’s America. Johnnie Walker...

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John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...

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Febreze Makes 12 Stinks of Christmas Comeback

Joshua Hughes

November 10, 2016November 10, 2016

Febreze has launched its latest installation of The 12 Stinks of Christmas, a push from 2015 which starred Glee's Matthew Morrison and Jane Lynch. Febreze...

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British Airways Locks in Viceland Programming Deal

Olivia Pearce

November 9, 2016November 10, 2016

Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. British Airways has inked a deal with Vice...

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Eucerin Engages Tia Mowry for Feel the Difference

Joshua Hughes

November 9, 2016November 9, 2016

The brand ambassador began treatment five days prior to the Eucerin campaign video shot, and said she had felt a difference in that time. Eucerin...

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Schneider Electric Powers Up Asia Pacific Region

Deborah Joy Peter

November 9, 2016November 10, 2016

The Schneider Electric programme will connect over 1,300 families to power and lighting to better living conditions in 12 countries. Global energy automation company, Schneider...

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CyberLink Celebrates 20 Years with Big Giveaways

Thomas Ng

November 8, 2016November 10, 2016

Alongside an anniversary sale featuring major product discounts, CyberLink has released a short film which captures its 20-year journey. CyberLink has launched a microsite in...

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Honor Drives Fans Gaga with Gala in 16 Countries

Thomas Ng

November 7, 2016November 7, 2016

The Honor sale promises deals across Belgium, Germany, France, Italy, Portugal, Spain, the UK, United States, and other key markets. Huawei-owned smartphone label, Honor, has...