Technology Archives | World Branding Forum

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The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Branding Campaigns Featured News Videos

Vision Direct Saves Holidays with Gizmo the Pug

Olivia Pearce

November 30, 2016November 30, 2016

UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...

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Natori Enhances Digital Strength with Website Overhaul

Thomas Ng

November 30, 2016December 1, 2016

Natori is beefing up its digital presence with a website redesign, a move executed in partnership with BigCommerce and Groove. Luxury brand, Natori has introduced...

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Featured Industry News Technology

Roche Bobois Hands Digital Business to Maxus in the UK

Thomas Ng

November 29, 2016November 29, 2016

French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance. Roche Bobois has appointed Maxus Performance...

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Branding Featured News Videos

Nintendo and Universal Parks Ink Global Deal

Joshua Hughes

November 29, 2016November 29, 2016

Nintendo will leverage its expansive gaming expertise to develop family entertainment offerings for the millions of Universal fans. Nintendo has entered into a global partnership...

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Branding Campaigns Featured News Videos

Hennes & Mauritz Stars Adrien Brody in Holiday Ad

Olivia Pearce

November 28, 2016November 28, 2016

Spotlighting its holiday collection, Hennes & Mauritz has released a Christmas short film that captures the essence of wearable elegance. Hennes & Mauritz has released...

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Snickers Jumps into the Ring with WrestleMania 33

Thomas Ng

November 28, 2016November 28, 2016

In line with its renewed sponsorship of the franchise, Snickers will receive broadcast and digital exposure to connect with WWE’s global fan-base. Confectionery giant, Snickers,...

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Advertising Featured News Videos

Coca-Cola Celebrates A Coke for Christmas Premiere

Joshua Hughes

November 25, 2016November 25, 2016

Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second...

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Advertising Featured News Videos

PokerStars Ups the Ante with Football’s Cristiano Ronaldo

Joshua Hughes

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

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T-Systems Launches Data Centre in West London

Thomas Ng

November 24, 2016November 24, 2016

The data centre is part of a twin facility located across Hayes and Slough, and houses the new T-Systems Dynamic Cloud Platform. Global ICT service...

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Sony News Suite User App Opens for UK Advertisers

Thomas Ng

November 23, 2016November 23, 2016

News Suite ads include sponsored news channels, sponsored content, clickable in-feed native ads, and push notifications to advertorial. Sony is rolling out brand partnerships in...