Technology Archives | World Branding Forum

Read Time:1 Minute, 18 Second

Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...

Read Time:1 Minute, 7 Second

Advertising Featured News Videos

Perrier Adds Sparkle with AKACORLEONE Charm

Joshua Hughes

July 7, 2017July 18, 2017

Perrier is launching its Strawberry and Watermelon sparkling flavours with an AKACORLEONE collaboration and a series of summer events. Sparkling mineral water giant, Perrier, has...

Read Time:1 Minute, 32 Second

Advertising Featured News Videos

American Eagle Outfitters Fashions Denim for Fall

Joshua Hughes

July 6, 2017August 14, 2017

American Eagle Outfitters has rolled out its fall campaign which features new talent and a denim line called The New American Jean. American Eagle Outfitters has debuted...

Read Time:42 Second

KFC Beefs Up Drives-Thru with Robot Chicken Expert

Thomas Ng

July 6, 2017August 14, 2017

KFC brings Colonel Harland Sanders to the drive-thru with the debut of a human assisted robotic linguistic animatronic networked device. To celebrate National Fried Chicken...

Read Time:59 Second

Volvo Changes the Game with Electrification Strategy

Thomas Ng

July 5, 2017July 5, 2017

Every Volvo car launched from 2019 will have an electric motor. The move supports the brand’s aim to reduce its carbon footprint. Volvo has revealed...

Read Time:58 Second

Flixy Games Unleashes Zareen Khan in Asura Fighter

Thomas Ng

July 4, 2017July 4, 2017

Flixy Games has added a new avatar to its Asura Fighter series. The warrior character is played by actress and model, Zareen Khan. Bangalore-based developer, Flixy Games,...

Read Time:1 Minute, 35 Second

Featured Industry News Technology

Essence Picks Dave Marsey to Head Google Business

Thomas Ng

June 30, 2017July 4, 2017

Essence has replaced Alastair Boyle, who leaves for London, with new hire, Dave Marsey, to oversee the agency's Google account globally. Essence has appointed Dave...

Read Time:1 Minute, 24 Second

Advertising Featured News Videos

Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

Read Time:1 Minute, 8 Second

Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

Read Time:1 Minute, 13 Second

Branding Campaigns Featured News Videos

Quay Australia and Kylie Jenner Debut QUAYXKYLIE

Olivia Pearce

June 28, 2017June 29, 2017

Melbourne-born eyewear brand, Quay Australia, has entered into a deal with Kylie Jenner to launch the QUAYXKYLIE capsule collection. Quay Australia has initiated a collaboration...

Read Time:1 Minute, 48 Second

Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

Read Time:1 Minute, 40 Second

Branding Campaigns Featured News Videos

Hampton by Hilton Debuts Real Travel Campaign

Olivia Pearce

June 27, 2017June 27, 2017

Hampton by Hilton has rolled out its Real Travel push in time for the summer travel season to add excitement to travellers’ ‘obli-cations.’ Hampton by...