Technology Archives | World Branding Forum

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Fanta has released its first integrated push since 2010 to focus on its Orange, Strawberry, Pineapple, Grape, and Orange Zero flavours. Fanta has launched a...

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Design Featured News Technology

Grey Grows Digital in France with Sensio Takeover

Thomas Ng

July 27, 2017August 1, 2017

Grey has acquired Sensio, a digital agency in France whose services include design, technology, consulting, and customer acquisition. Marketing communications network, Grey, has acquired Sensio,...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...

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Branding Campaigns Featured News Videos

Hilton Garden Inn Keeps It Simple with Judy Greer

Olivia Pearce

July 26, 2017July 26, 2017

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

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Advertising Featured News Videos

Dove and Shonda Rhimes Release Meet Kylee Film

Joshua Hughes

July 25, 2017July 25, 2017

Dove and Shonda Rhimes enlist an all-female crew to demonstrate one woman’s powerful journey in redefining beauty on her own terms. Dove Real Beauty Productions...

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Advertising Featured News Videos

LG Electronics Partners with HITRECORD for Push

Joshua Hughes

July 21, 2017July 22, 2017

LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process. LG Electronics has again teamed up...

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Branding Campaigns Featured News Videos

Gloria Vanderbilt Jeans Launches We Are All One

Olivia Pearce

July 20, 2017July 20, 2017

Created in partnership with RO New York, Gloria Vanderbilt Jeans has released its fall campaign starring supermodel, Iman, and three others. Gloria Vanderbilt Jeans has debuted...

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Naiadgames Launches Navy Field on Mobile Globally

Thomas Ng

July 20, 2017July 24, 2017

Naiadgames has debuted the mobile version of Navy Field, with the game localised across 18 languages and launched in 120 countries. Naiadgames has developed a...

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Featured Marketing News Videos

Smirnoff Stars Ted Danson in Quirky Vodka Campaign

Deborah Joy Peter

July 19, 2017July 20, 2017

Smirnoff has introduced a campaign featuring Ted Danson in a video series that celebrates the vodka giant’s ‘Made in America’ heritage. Smirnoff has forged a...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Advertising Featured News Videos

Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...