Technology Archives | World Branding Forum

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Voice experience management software provider, Voicify, has inked a partnership deal to provide voice solutions for Ogilvy’s client network. Voicify has partnered with Ogilvy to...

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HyperX Signs Marco Reus as Global Ambassador

Thomas Ng

February 7, 2019February 7, 2019

Esports and gaming brand, HyperX, has added German league football player, Marco Reus, to its expanding lineup of global ambassadors. HyperX, the gaming division of...

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Dove Elevates Hair with Kelly Rowland’s Crown

Anisha Kapoor

February 6, 2019February 7, 2019

Dove has joined forces with Kelly Rowland to support young girls and celebrate hair confidence with a power anthem dubbed Crown. Dove has partnered with...

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Campari Welcomes Fans to Enter the Red

Joshua Hughes

February 5, 2019February 6, 2019

Campari has added to its Red Diaries series with a new short film starring actress, Ana De Armas, and television star, Lorenzo Richelmy. Italian aperitif...

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Jim Beam Celebrates Legacy with Raised Right

Deborah Joy Peter

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Pampers Remixes Legend’s Stinky Booty Duty

Olivia Pearce

February 4, 2019February 5, 2019

The brand’s first Super Bowl commercial, Pampers has introduced a new version of its original Stinky Booty Duty spot starring John Legend. For Super Bowl...

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Burger King Wants America to Eat Like Andy

Joshua Hughes

February 4, 2019February 4, 2019

The new Burger King commercial launched during the Super Bowl features an almost silent film with Andy Warhol eating a Whopper. Burger King has created...

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Wayfair Lands Barbara Schöneberger in Germany

Deborah Joy Peter

February 4, 2019February 4, 2019

Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign. Wayfair has landed German presenter and singer,...

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Persil ProClean Goes Deep with Peter Hermann

Anisha Kapoor

February 4, 2019February 4, 2019

The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product. Laundry detergent group, Henkel,...

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Expensify Rides with Adam Scott and 2 Chainz

Deborah Joy Peter

February 1, 2019February 1, 2019

Expensify has partnered with Adam Scott and 2 Chainz for its Super Bowl push, which features a lead-up music video and Big Game spot. Expensify,...

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Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Colgate Stars Luke Wilson in Total SF Push

Olivia Pearce

February 1, 2019February 1, 2019

Colgate will unveil its new and improved Total SF toothpaste offering during Sunday’s championship game with a 30-second commercial. Colgate has kicked off the campaign...