Technology Archives | World Branding Forum

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Joe Fresh has rolled out its nationwide spring campaign with creative executions across television and cinema screens throughout Canada. Canadian fashion retailer, Joe Fresh, has...

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TOMS Creates Impact in Europe with Influencers

Thomas Ng

February 22, 2019February 22, 2019

TOMS has partnered with three change-makers to propel its project investments around homelessness and other social ills affecting Europe. Footwear and lifestyle label, TOMS, will...

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Campaigns Featured News Videos

Marriott Reimagines Rewards Under Bonvoy

Deborah Joy Peter

February 21, 2019February 22, 2019

Marriott Bonvoy, the new name and travel programme representing the hotel chain’s rewards platform, will premiere with a global ad campaign. Marriott International has created...

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Branding Featured News Videos

Marc O’Polo Exudes Warmth with Anna Ewers

Olivia Pearce

February 21, 2019February 21, 2019

Centred around friendship, the 2019 spring/summer campaign by Marc O’Polo features Anna Ewers, her two sisters, and artiste, Iman Orths. Marc O’Polo has launched its...

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Advertising Featured News Videos

Burger King Pokes Some Fun with KFG Swipe

Joshua Hughes

February 21, 2019February 21, 2019

Burger King has debuted its new Grilled Chicken Sandwich with a campaign led by its brand mascot, the King of Flame-Grilling or KFG. Burger King...

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Advertising Featured News Videos

Budweiser Stars Charlize Theron in Lager Spot

Joshua Hughes

February 20, 2019February 21, 2019

In line with the roll-out of its limited-edition Reserve Copper Lager offering, Budweiser has released a spot starring Charlize Theron. Budweiser has released a short...

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Advertising Featured News Videos

Luxe Brands and Nicki Minaj Release Queen

Joshua Hughes

February 19, 2019February 19, 2019

Nicki Minaj, in partnership with Luxe Brands, has debuted the Limited Edition Queen fragrance, which will be available exclusively online. Nicki Minaj has premiered her...

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Branding Featured News Videos

Shelter Pet Project Drives Adoption with Olivia Munn

Olivia Pearce

February 19, 2019February 19, 2019

Shelter Pet Project has launched #AdoptPureLove, a campaign starring Olivia Munn, Rachel Bloom, and Logan Ryan as its spokespersons. The Shelter Pet Project has rolled...

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Campaigns Featured News Videos

QOL Medical Talks Sucrose Intolerance with Push

Deborah Joy Peter

February 19, 2019February 19, 2019

QOL Medical has released an advertising campaign to educate the public on sucrose intolerance and drive awareness on the condition. QOL Medical has unveiled its...

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Featured Marketing News Videos

CKE Jumps through Froot Loops for Donut Fans

Anisha Kapoor

February 19, 2019February 23, 2019

CKE Restaurants and Kellogg’s have partnered to bring back the Froot Loops Mini Donuts to Carl’s Jr. and Hardee’s due to popular demand. CKE Restaurants...

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Branding Featured News Videos

Foot Locker Goes Digital with February Drops

Olivia Pearce

February 18, 2019February 18, 2019

The latest #BecauseSneakers installation by Foot Locker celebrates the sneaker community and the brand’s hot lineup of product drops. Foot Locker has announced the continuation...

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Campaigns Featured News Videos

Björn Borg and Robyn Blend Modern with Retro

Deborah Joy Peter

February 18, 2019February 18, 2019

Björn Borg, the sportswear brand of Swedish origin, has partnered with singer and recording artiste, Robyn, over its exclusive RBN collection. Swedish sportswear brand, Björn...