Technology Archives | World Branding Forum

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Giorgio Armani has assembled a line-up of 5 Real Women, who were carefully selected to embody passion and inspire others. Following the success of The Courage...

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Unilever Debuts #TuTwist Push Targeting Latinas

Olivia Pearce

April 5, 2016April 5, 2016

The programme spotlights Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by Comedy Central’s Alternatino star, Arturo Castro Unilever’s U.S. Food and refreshment...

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Branding Campaigns Featured News Videos

Burberry Launches New Fragrance Advert

Reuters

April 5, 2016

Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance. Saskia O’Donoghue reports Heritage brand Burberry has released its steamiest advert yet. The...

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Skechers Performance Extends Kuchar’s Ambassadorship

Joshua Hughes

April 5, 2016April 5, 2016

He’s part a new push themed GOLF SCHOOL which features three other golf pros—Belén Mozo, Billy Andrade, and Colin Montgomerie Skechers Performance, under Skechers USA,...

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SodaStream Adds Sparkle to April Fool’s with Bjornsson

Thomas Ng

April 4, 2016April 4, 2016

The holder of Europe's ‘Strongest Man’ title, the actor was chosen by the water company as the ambassador for said push Sparkling water brand, SodaStream, has...

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Booking.com Romanticises Travel with Wedding Plans

Joshua Hughes

April 4, 2016April 4, 2016

The push depicts a fictitious campaign based on the real wedding of comedians and Hollywood actors, Jordan Peele and Chelsea Peretti Online travel platform, Booking.com,...

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Branding Campaigns Featured News Videos

Blu Goes Global with Just You & blu Brand Campaign

Olivia Pearce

April 4, 2016April 7, 2016

Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France Electronic vaping company, blu, has...

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PortsToronto Debuts It’s My Airport Push for Billy Bishop

Deborah Joy Peter

April 4, 2016April 4, 2016

The aim is to drive awareness towards the airport from a personal perspective and as an important piece of infrastructure of Toronto PortsToronto, the operator...

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PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

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Featured Marketing News Social Media

Coca-Cola Strikes Chord with Share a Coke Evolution

Anisha Kapoor

March 31, 2016March 31, 2016

The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

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Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....

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InterContinental Books Riggle for Holiday Inn Express

Deborah Joy Peter

March 30, 2016March 30, 2016

In his newly secured Creative Director role, the funnyman is set to showcase the simple pleasures made possible via the brand’s hotels InterContinental Hotels Group has renewed...