LEGO Makes Children’s Brick-Building Dreams Take Flight

Visitors at LEGO World Expo to Experience and Play with New Technology Combining LEGO Bricks and Drones

From 15 to 18 February, children and families visiting the LEGO World expo in Copenhagen, Denmark will have the chance to make their brick-building dreams take flight with a flock of interactive miniature drones developed by the Human Media Lab at Queen’s University in Canada in collaboration with the LEGO Group’s Creative Play Lab.

The system allows children to arrange brick elements into a shape of their choice and watch as a group of miniature drones takes flight to mimic the shape and colour of their creation in mid-air. With the aid of tiny sensors and gyroscopes, the system also tracks when the children move, twist and bend their designs. The drones faithfully replicate any shape alterations as an in-air animation.

“At the LEGO Group, we continuously explore the opportunities offered by new technologies to create fun and creative experiences for children. We are happy to offer the visitors at LEGO World the chance to experiment with bricks and drones in collaboration with Queen’s Human Media Lab.

While the technology is a playful experiment, and not a real product from the brand, it is a way for us to explore the boundaries of what can be done with a combination of technology, LEGO bricks and loads of playful imagination,” said Tom Donaldson, VP of Creative Play Lab, at the LEGO Group.

The brand’s Creative Play Lab is a department within the Group, focusing on inventing the future of play. One of the ways it does this is by looking at different trends and ways in which children, parents and families play and interact with play material, aiming to create the play experiences of tomorrow and unleash their creative potential.

“At the Human Media Lab, we believe this technology has the potential to take experiential learning to an entirely new level. We have created a technology that works to blend the digital and physical worlds together right before children’s eyes,” says Dr. Vertegaal, Head of the Human Media Lab and Professor of Human-Computer Interaction at Queen’s University in Kingston, Canada.

He believes that the drone technology could potentially unlock new realms of interactive teaching capable of providing children insights into the physical world. While currently at an experimental stage, Vertegaal sees a potential technology used in the future to teach young schoolchildren about physics.

“As an example, imagine us interactively reconstructing the movement of planets around our sun or distant stars in the Milky Way galaxy. With this technology, we are able to simulate the physics of the natural world like gravity, planetary orbits, and more, giving children a chance to see what they have long learned from textbooks and two-dimensional depictions, in a real physical environment,” said Dr. Vertegaal.

The Human Media Lab has worked closely together with the Creative Play Lab team at the LEGO Group and Dr. Vertegaal’s research collaborator, Prof Tim Merritt from Aalborg University in Denmark, to create the installation.

Children and parents at the World expo who try the new technology will have the opportunity to discuss their experiences with Prof Merritt.

Information from these discussions will provide insights into how children interact with the drones, their ideas for how they would like to play and learn with it in the future, and about the issues they encountered while operating the technology.

LEGO was a four-time winner of the World Branding Awards, in the Toys category.