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The Kiosked offering serves as a virtual reality platform for premium publishers and global brands to enhance the consumer experience.
Advertising automation provider, Kiosked, has launched 360° Panorama experiences. A platform unveiled at Cannes Lions while available worldwide, the offering seeks to empower publishers and brands with the ability to extend virtual reality experiences to consumers.
With more than 15,000 delegates from 100 countries in attendance at the aforementioned industry event, the debut represents a landmark launch for the company. The group caters to the increasing demand in the virtual reality market by offering immersive panorama units.
The above is enabled by the outfit’s growth in all key digital advertising markets. Its ads currently reach more than 300 million unique visitors per month with four billion monthly impressions. Additionally, its in-content advertising placements are featured by more than 1,000 premium publishers including Forbes and IDG.
The 360° Panorama Video is the latest unit to be released by the marque’s Innovation Lab. Designed to create brand experiences on-the-go for a variety of high-involvement categories, the offering is well-suited to businesses such as airlines, hotels, tourism, events, automotive, and real estate.
The company brings the first programmatically traded 360 ad formats to the market to solve the challenge of scaling immersive advertising campaigns. Meanwhile, virtual reality is expected to be a $30 billion market by 2020, while Facebook recently launched 360 degree photos and video across its News Feed.
Kiosked is one of largest growing tech companies in Northern Europe for native in-view digital advertising with high performing ad placements within the publisher content. Headquartered and founded in Helsinki, Finland, the network has offices in nine countries worldwide.
“The demand for our immersive panorama ad units is astonishing as the appetite for richer creative experiences continues to grow. Our participation at Cannes enables us to connect with the smartest minds in the ad world to further improve the user experience,” said Antti Pasila, Chief Strategy Officer and Co-Founder of Kiosked.
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