Samsung Paralympic Showcase Helps Fans Embrace Excitement of Paralympic Winter Games, Enabling Them to Create, Capture and Share Their Experiences while Celebrating the Paralympic Spirit
International Paralympic Committee President, Andrew Parsons, visited the Samsung Paralympic Showcase Gangneung during the PyeongChang 2018 Paralympic Winter Games to take part in the immersive technology experiences offered by the brand.
Parsons took a tour of the showcase, where he explored the brand’s latest wireless communications products, along with members of the IPC marketing team.
The Paralympic Showcase was revamped and renamed to help all fans embrace the excitement of the Paralympic Winter Games, enabling them to create, capture and share their experiences while celebrating the Paralympic Spirit.
In addition to being exposed to the brand’s latest technological advancements, visitors are able to feel the exhilaration and thrills of various adventures through the brand’s Gear VR powered by the Galaxy Note8, including Snowboarding, Mission to Space and others.
Exclusively for the Paralympic Winter Games, visitors can experience how the vision-enhancing Relúmĭno application works in conjunction with the Gear VR powered by the Galaxy Note8 to help those with low vision see the world more clearly.
Wheelchair accessible ramps and lifts will ensure all athletes and fans are able to participate in a variety of interactive experiences.
“Samsung has been a longstanding supporter of the Paralympic Movement, bringing innovations and technological advancements that promote accessibility for athletes, fans and officials. There is not a doubt that the brand will continue to bring exciting, meaningful and inclusive experiences for all during PyeongChang 2018 Paralympic Winter Games,” said IPC President Andrew Parsons.
Samsung was a four-time winner of the World Branding Awards, in the Consumer Electronics-Television category. It also supported the PyeongChang 2018 Olympic Winter Games with its Olympic Showcase Innovative Experience bringing excitement to fans, athletes and officials at the Olympic Winter Games.