World of Furnishing Possibilities Opened by IKEA to Millions of Android Users around the Globe
In a continuing effort to make great design accessible to everyone, Inter IKEA Systems launched a new release of IKEA Place. The popular augmented reality (AR) furnishing app contains new features and is now also available on Android devices.
The brand is opening a world of furnishing possibilities to millions of Android users around the world, allowing more people to see how a great piece of furniture might amp up their space. The app lets users confidently experiment, experience and “place” 3-D representations of more than 3,200 products of the brand into their space to ensure that they are just the right size and design. From sofas and lighting to beds and wardrobes. The app is now available on Android for all ARCore compatible devices.
“When we first launched the app, we gave our customers the opportunity to ‘try before you buy’ for the first time since the brand was established. Customers truly appreciate that and we are now helping them to create a better life at home using our AR technology. The release is about bringing the ease of the app to over 100 million Android devices”, said Michael Valdsgaard, Leader Digital Transformation at Inter IKEA Systems.
The latest release has a range of new features, including Visual Search powered by Grokstyle. This allows people to take a picture with their phone of any furniture they see, and then find similar or matching brand products through the app, ready for purchase.
“Barriers between the digital and physical world are disappearing fast. To keep pace with that change, we focus on opening up new ways for people to access the brand, wherever they are,” continued Michael.
To coincide with the launch of the app on Android, the brand has teamed up with lifestyle blogger, Caroline Solomon, to explore the potentially relationship-saving service the app provides. The app makes it fun and easy for couples, families and friends to reach common ground on design choices.
Matchers Keepers is a gameshow series, hosted by Caroline, where couples and flatmates team up and find out how well their tastes really match. The premise for the game is simple, and easy to play at home. Contestants use the the app to pick and place a variety of furniture items over a series of three rounds. Teams score a win by picking out matching items and placing them in the same spot in their room.
IKEA was a two-time global winner of the World Branding Awards in the Furniture category. It also recently announced that its food waste initiative has diminished food waste that is equivalent to one million meals.
