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Available at Macy’s and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G.
Casio America has moved to unveil the latest addition to its Baby-G line of shock resistant watches for women, based on the concept of ‘tough and cool’. The timepiece is the result of a strategic partnership with Hello Kitty, the iconic character with a worldwide following.
The new release is based on the consumer brand’s famed BA-120 series, which is known for its multiple colour variations. The Casio collaboration model features styling that is inspired by the graffiti art, which first rose to popularity in the 1970s, when Hello Kitty was created.
The dial and band are patterned with graffiti Baby-G and Hello Kitty tags, while the character’s distinctive ribbon is printed on the dial. The hour and minute hands feature red highlights—the same colour as the ribbon—further enhancing the product’s design aesthetic.
To commemorate the American debut of said Casio variant, the back is engraved with an originally designed Hello Kitty image which includes a ‘clock face’. The exclusive packaging includes a special card featuring the image in order add to the exclusivity of the watch.
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