Volvo Archives | World Branding Forum

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Klarna partners LA-based creative agency Mirimar on the “Swedish for smoother shopping” campaign Klarna, the leading global payments provider and shopping service, has announced updates...

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Campaigns Featured News

Volvo unveils gilded cash machine rig that lets you live your dreams

Olivia Pearce

August 30, 2019

Volvo Cash Machine campaign shows drivers how to become rich In a new whimsical campaign launched by Volvo Trucks, consumers are presented with the brand's...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

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Branding Featured News

Volvo and LEGO Team Up with Children to Create Futuristic Wheel Loader

Olivia Pearce

June 27, 2018June 27, 2018

Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines Volvo Construction Equipment and LEGO Technic construction toys have joined...

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Design Featured News

Volvo Trucks Celebrates 35 Years of Innovation and Truck Design

Nathaniel Mark

April 25, 2018May 8, 2018

Environmental Care Has Long Been a Core Value of Volvo Trucks This year marks the 35th anniversary of Volvo's introduction of the Integral Sleeper, the...

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Advertising Industry Marketing

Adam O’Conor Joins Grey as Chairman and CEO of Greater China Agency

Anisha Kapoor

March 21, 2018May 8, 2018

Ogilvy Veteran One of Asia-Pacific's Most Accomplished Leaders, Joins Key Grey Leadership Posts Michael Houston, Worldwide CEO of Grey Group, announced that Adam O'Conor, one...

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Volvo Changes the Game with Electrification Strategy

Thomas Ng

July 5, 2017July 5, 2017

Every Volvo car launched from 2019 will have an electric motor. The move supports the brand’s aim to reduce its carbon footprint. Volvo has revealed...

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Volvo’s first all electric car will be made in China

Thomas Ng

April 21, 2017May 5, 2017

Volvo Cars to manufacture its first fully electric car in China Volvo Cars, the premium car maker, will build its first fully electric car in China,...

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Advertising Featured News Videos

Volvo Cars Elevates V90 with Zlatan Ibrahimovic Tie-up

Joshua Hughes

May 30, 2016May 30, 2016

The V90 campaign looks back on the former Paris Saint-Germain striker's rise from humble beginnings to international sporting stardom. Volvo Cars has once again teamed up...

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Design Featured News Videos

Volvo Rolls Out Global Small Car Strategy

Thomas Ng

May 18, 2016May 18, 2016

The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles. Premium automotive giant, Volvo, has unveiled...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...