viral Archives | World Branding Forum

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Chili’s has launched a limited-edition Halloween costume set featuring a pair of boxers and cardboard cell phone prop now available online. Riding on the virality...

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Branding Featured Marketing News Public Relations Technology

It’s a Girl! How Brands from Around the World are Tweeting about the Birth of the New Princess

Thomas Ng

May 2, 2015July 4, 2023

With the announcement of the royal birth of the daughter of the Duke and Duchess of Cambridge, brands have been taking to Twitter to share...

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Advertising Branding Campaigns Featured Marketing News

Dove’s “Choose Beautiful” Campaign, Shot in Five Countries Across the Globe, Goes Viral

Olivia Pearce

April 16, 2015July 4, 2023

Dove's new film inspiring women to reconsider the choices they make about their beauty gets more than 5.5 million views in less than 10 days...

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Branding Featured Marketing News Social Media Videos

Oxford University Students’ Charity A Cappella Single Goes Viral

Anisha Kapoor

December 19, 2014July 4, 2023

We don't normally report on music videos, but it is Christmas, and this is all for a good cause. Out of the Blue (OOTB) is...

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Branding Featured News Public Relations Videos

Edeka Surprises Shoppers by Playing “Jingle Bells” On Cash Registers

Olivia Pearce

December 15, 2014July 4, 2023

A Christmas video by Edeka, the largest German supermarket brand, surprises and delights Christmas shoppers. With 13 hidden cameras and 9 cashiers, shoppers were treated...