Videos Archives | World Branding Forum

Read Time:1 Minute, 34 Second

Shot in its Hôtel de Crillon property in Paris, the brand redefines its ethos and features ‘The Rosewood Regulars’ in new global campaign. Rosewood Hotels & Resorts has...

Read Time:59 Second

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Monster Energy Re-enters Ring with Conor McGregor

Deborah Joy Peter

August 17, 2017August 21, 2017

Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

Read Time:1 Minute, 18 Second

Branding Featured News Videos

Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

Read Time:1 Minute, 6 Second

Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...

Read Time:2 Minute, 0 Second

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Marriott Inspires Humanity with Golden Rule Strategy

Joshua Hughes

August 14, 2017August 15, 2017

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

Read Time:1 Minute, 17 Second

Branding Featured News Videos

GapKids Casts Jacob Tremblay in Forward with

Olivia Pearce

August 10, 2017August 10, 2017

A Lionsgate tie-up, the GapKids Forward with push celebrates people who inspire children using confidence, focus, creativity, and kindness. GapKids has introduced a new push celebrating the...

Read Time:1 Minute, 12 Second

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Bud Light Keeps it Simple with Complex and Bottle Ads

Joshua Hughes

August 10, 2017August 10, 2017

Bud Light has released two new spots around its Famous Among Friends push to capture the essence of its four essential ingredients. In its latest...

Read Time:1 Minute, 36 Second

Branding Featured News Videos

British Airways Strike a Chord with Music City Route

Olivia Pearce

August 9, 2017August 9, 2017

British Airways will launch a new five-a-week service from London, with direct flights to Nashville scheduled to begin in May of next year. British Airways...

Read Time:1 Minute, 12 Second

Advertising Featured News Videos

Foot Locker Kicks Up Make an Impression Campaign

Joshua Hughes

August 9, 2017August 9, 2017

Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...

Read Time:1 Minute, 25 Second

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Wix Launches Reiko Wakai into Zero-Gravity Shoot

Joshua Hughes

August 8, 2017August 8, 2017

Wix has partnered with photographer and winner of its Capture Your Dream photo contest, Reiko Wakai, for a zero-gravity fashion editorial. Global software platform, Wix,...

Read Time:1 Minute, 24 Second

Lonely Whale Foundation Wants People to #StopSucking

Thomas Ng

August 8, 2017August 8, 2017

Lonely Whale Foundation has launched #StopSucking, a push urging consumers and establishments to switch to a straw-free environment. Lonely Whale Foundation, co-founded by actor and...

Read Time:1 Minute, 15 Second

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Nordstrom Dresses to Inspire in Fall Campaign

Joshua Hughes

August 7, 2017August 9, 2017

Nordstrom partners with photographer, Max Fargo, and director, Clara Cullen, for latest ad push to capture styles the way people wear them. Nordstrom has launched a...