Unilever Archives | World Branding Forum

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The athlete will continue to play a leading role in the brand’s marketing campaigns to showcase its upcoming products and innovations Unilever’s Degree Deodorant has...

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Branding Campaigns News Social Media

Just for Me Goes Social with Campaign featuring Milian

Thomas Ng

October 2, 2015October 2, 2015

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...

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Industry News Technology

Unilever China Forms Strategic Partnership With Alibaba Group to Enhance Consumer Reach Across China

Thomas Ng

July 20, 2015

The collaboration includes Alibaba’s Blue Star programme, which will help protect Unilever’s brand and combat counterfeit goods to protect consumers Alibaba Group and Unilever China...

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Branding Featured News

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville & REN

Olivia Pearce

July 6, 2015

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

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Featured Marketing News

Cannes Lions and Ketchum Announce Winners of 2015 Young Lions Marketers Competition

Olivia Pearce

June 30, 2015

Teams from the United Kingdom, Dominican Republic and Turkey Win Top Honours Grace Sobey and Charlie Clinton of Unilever in the United Kingdom won the...

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Advertising Branding Campaigns Featured Marketing News

Dove’s “Choose Beautiful” Campaign, Shot in Five Countries Across the Globe, Goes Viral

Olivia Pearce

April 16, 2015July 4, 2023

Dove's new film inspiring women to reconsider the choices they make about their beauty gets more than 5.5 million views in less than 10 days...

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Advertising Branding Featured Industry Marketing News

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz & PepsiCo

Anisha Kapoor

April 8, 2015July 4, 2023

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...