UEFA Champions League Archives | World Branding Forum

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As the first official airline partner of the UEFA Champions League, Turkish Airlines has unveiled an unparalleled perspective of its newest top-ranking memorabilia within its...

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Branding Featured News

Pepsi and Frito-Lay Give Soccer Fans a Chance to Win Tickets to UEFA Champions League Finale

Maheen Fatima

April 6, 2023April 6, 2023

Pepsi and Frito-Lay give consumers a chance to join "The Perfect Match" happening in Istanbul. Now, soccer fans can join this fun-filled adventure by winning...

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Campaigns Featured News

PepsiCo to improve access to soccer in underserved communities

Olivia Pearce

April 29, 2021

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Advertising Featured News

Lay’s Kicks Off 2021 Global UEFA Champions League Campaign

Eliza Jane

February 10, 2021

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay's new campaign Lay's premieres a new global campaign centred on uniting and...

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Branding Featured News

PepsiCo announces multi-year partnership with UEFA Women’s Football

Eliza Jane

August 27, 2020

PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League Ahead of the UEFA Women's Champions League...

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Campaigns Featured News

Lay’s features distracted Messi, Pogba, and Martens in action-packed ad

Joshua Hughes

March 5, 2020

Lay's launches 2020 international campaign in partnership with UEFA Champions League One of the world's largest snack brands, Lay's, has launched its 2020 football campaign...

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Campaigns Featured News

Gatorade unveils “Goat Camp” where athletes go to become great

Olivia Pearce

February 25, 2020

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Campaigns Featured News

Messi, Salah, Pogba and Sterling show-off in new Pepsi campaign

Olivia Pearce

February 20, 2020

Pepsi premieres 2020 international football campaign with action-packed commercial directed by award-winning filmmaker Pepsi is premiering its 2020 international football campaign in celebration of its...

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Advertising Featured News

Heineken says the UEFA Champions League are better watched together

Joshua Hughes

September 17, 2019

Heineken encourages having company whilst watching the UEFA Champions League because football is always #BetterTogether A UEFA Champions League match is football as good as...

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Featured Marketing News

UEFA and Pepsi Announce Dua Lipa as Opening Ceremony Performer

Olivia Pearce

May 9, 2018

New Rules Singer to Help Fans Celebrate All Things Football with Pepsi at the UEFA Champions League Final UEFA and Pepsi have announced Dua Lipa...