tyres Archives | World Branding Forum

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Volkswagen has expanded its Hankook alliance. The brand will provide original fitment tyres for the carmaker’s sport-look 2018 Tiguan R-Line. Volkswagen is once more collaborating...

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Featured Marketing News

Porsche Powers Up Cayenne with Nexen Tire Alliance

Anisha Kapoor

September 5, 2016September 5, 2016

The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker. Porsche has inked...

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Featured Marketing News

Mytyres.co.uk Rewards Loyalty for Anniversary

Deborah Joy Peter

August 1, 2016August 1, 2016

Mytyres.co.uk, in partnership with Michelin, will hold a two-ticket prize draw for a BMW Goodwood Driving Experience giveaway. In celebration of its fifteenth anniversary festivities,...

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Advertising Featured News Videos

Mytyres.co.uk Meets Tyre-Changing Season with Deal

Joshua Hughes

April 8, 2016April 23, 2016

Orders via Mytyres.co.uk can be delivered to a customer’s preferred address or to one of more than 2,000 partner fitting stations UK-wide. Mytyres.co.uk, Europe’s largest online...

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Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

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Advertising Campaigns Featured News Videos

Tirendo Pulls Out All the Stops for Global Push with Vettel

Deborah Joy Peter

November 4, 2015November 5, 2015

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...