TV Archives | World Branding Forum

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M&S UK has unveiled its Christmas with Love push featuring Mrs Claus, an icon created to resonate with the expectations of customers. M&S recently rolled out...

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Advertising Featured News Videos

Visit Japan Journeys across Europe to Inspire Travel

Deborah Joy Peter

November 7, 2016November 7, 2016

The Japan National Tourism Organisation in London has added to its Visit Japan efforts by launching an ad push targeting 15 countries. The Japan...

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Branding Campaigns Featured News

Coca-Cola Life Adds Sparkle with Canadian Debut

Olivia Pearce

September 23, 2016September 23, 2016

Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major...

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Branding Featured News Videos

British Airways Debuts New Series with Kunal Nayyar

Olivia Pearce

July 27, 2016August 5, 2019

The actor is the first of several celebrities to star in Make Amazing Things Happen by British Airways, discussing life, work, and travel. British Airways has...

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Branding Featured News

Ego Soleil Appoints Cody Kennedy Brand Ambassador

Deborah Joy Peter

July 8, 2016July 8, 2016

Ego Soleil considers the Hollywood icon a representative for strong women everywhere. She has been in global advertising campaigns. New York based contemporary fashion label, Ego...

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Advertising Featured News

LG Partners with Mirriad for Europe Advertising Push

Deborah Joy Peter

July 7, 2016July 7, 2016

The LG deal will see Mirriad serve as innovative partner to support the existing partnerships with A+E Networks and RTL Group. LG has inked a...

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Advertising Campaigns Featured News

Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...

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Branding Campaigns Featured News

Reebok Slips Into Style with DanceOn Partnership

Olivia Pearce

January 13, 2016January 13, 2016

An influencer campaign aims to elevate three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection Reebok has teamed up with...

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Bob Gold Lands Caribbean Broadcasting Network

Anisha Kapoor

January 7, 2016January 7, 2016

The public relations firm will promote the network’s programming expansion to maximise its value to distributors and viewers Caribbean Broadcasting Network, an American group which...

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Advertising Industry News

GroupM Releases 2016 Ad Spend Forecast for the UK

Deborah Joy Peter

November 30, 2015November 30, 2015

If the estimations prove accurate, 2016 marks the fifth straight year in which UK ad spending has outpaced its gross domestic product growth The forecast released...

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Advertising Branding Campaigns Featured Marketing News Videos

Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Advertising Branding Campaigns Featured News Videos

Allianz Life Debuts New TV Ads during 2015 Allianz Championship

Joshua Hughes

February 6, 2015July 4, 2023

In-house creative agency team in partnership with production studio SPLICE produced each 15-second spot. Allianz Life Insurance Company of North America (Allianz Life) announced the...