The Hershey Company Archives | World Branding Forum

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The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production of...

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Industry Marketing

The Hershey Company and TPN Win Coveted Gold Shopper Marketing Effie

Joshua Hughes

March 30, 2017

Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company The Effie was awarded at the Path to...

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Featured Marketing News Videos

Reese’s Skies into Summer with Lindsey Vonn Deal

Anisha Kapoor

July 4, 2016July 4, 2016

Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...

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Featured Marketing News

Brookside Jazzes Up with Hershey’s Fruit and Nut Yogurt Bar

Anisha Kapoor

May 20, 2016May 20, 2016

For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...