The Coca-Cola Company Archives | World Branding Forum

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The Coca-Cola system and The Coca-Cola Foundation are pledging more than US$100 million/£81 million to support COVID-19 relief efforts around the world, channelling funds to...

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Branding Featured News

Coca-Cola supply chains announces production of hand sanitisers

Eliza Jane

April 28, 2020

Coca-Cola produces hand sanitisers to address the urgent shortage after being alerted by local health authorities Coca-Cola, a winner of the World Branding Forum, teams around...

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Branding Featured News

The Coca-Cola Company Acquires Costa

Olivia Pearce

August 31, 2018June 13, 2023

Acquisition to Give Coca-Cola a Strong, Global Coffee Platform with a Footprint in More than 30 Countries and Potential for Future Growth The Coca-Cola Company announced that...

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Campaigns Featured News

Minute Maid Celebrates the Good in Everyday Family Moments

Olivia Pearce

April 10, 2018

Many Parents Are Not Being Real on Social Media According to a Survey Commissioned by Minute Maid Parents today see picture-perfect families everywhere, especially in...

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Branding Featured News

Coca-Cola Celebrates 90 Years of Partnership with the Olympics

Olivia Pearce

February 9, 2018

Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

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Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

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Campaigns Featured News

Coca-Cola Awards Grant to Youths Fostering Peace in Bogotá

Olivia Pearce

January 20, 2017

"Bakongo Paz" Wins Grand Prize of Coca-Cola Shaping a Better Future Challenge A summer camp created by millennials to foster peace and reconciliation in conflict-torn...

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Advertising Design Featured News

Coke’s Mello Yello Powers Up with NHRA Sponsorship

Joshua Hughes

January 11, 2016January 11, 2016

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...

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Branding Campaigns Featured News Videos

Burger King Whips Up Old Favourite with #SURGEcomeback

Olivia Pearce

November 16, 2015November 16, 2015

The brand is reintroducing the signature Surge with a rigorous digital and social media campaign to announce its nationwide debut After a 12-year hiatus, Burger...

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Branding Featured News

Ekocycle Adds Six to Harrods’ Shop-in-Shop Collection

Olivia Pearce

September 25, 2015September 26, 2015

The Coca-Cola Company in partnership with will.i.am and Harrods grows Ekocycle extension, introducing a new product ranges from six additional designers Ekocycle has added six...