Technology Archives | World Branding Forum

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Featuring an Android 5.1 Lollipop operating system, both devices fill the contemporary user’s need for creative choreography and sharing American mobile developer, Kphone, has added...

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Branding Featured News Technology

China UnionPay Welcomes Apple Pay’s Oriental Debut

Olivia Pearce

December 29, 2015December 29, 2015

The partnership allows users to add their bank cards via the app on the iPhone, Apple Watch, and iPad to simplify everyday shopping Apple and China...

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Branding Featured News Technology

Gym Aesthetics Works Out Deal with Gymwatch

Joshua Hughes

December 29, 2015December 29, 2015

The tie-up will see both brands co-market and sell sporting-themed apparel, trackers, apps, and online training programmes Fashion designer, Gym Aesthetics has forged a partnership...

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Featured Marketing News Social Media Technology

Goodyear Launches 2016 with Social Media Campaign

Thomas Ng

December 28, 2015December 28, 2015

The tyre giant is using a limited-time promotion to start 2016 off as a ‘good year’ for its consumers in the United States Goodyear has launched...

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Industry Marketing News

Geometry Expands Mexican Footprint with Cacto Takeover

Thomas Ng

December 24, 2015December 24, 2015

The newly-acquired firm specialises in CRM programmes for multinationals across the automotive and pharmaceutical categories Brand activation agency, Geometry Global, has secured Cacto Arte e...

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Advertising Featured News Technology Videos

Google Unveils Aardman-Created Christmas Caper

Deborah Joy Peter

December 22, 2015December 22, 2015

Titled Special Delivery, the mobile-friendly execution is viewable via YouTube and is the latest to join the internet giant’s Spotlight Series Adding to its Spotlight...

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Advertising Marketing News Technology

Sudler & Hennessey Acquires London’s System Analytic

Thomas Ng

December 22, 2015December 22, 2015

Its database and online tools help pharmaceutical brands identify and engage key opinion leaders across a broad range of medical fields Global healthcare marketing and...

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Industry Marketing News Technology

Wunderman Names Jackson to Global Position

Thomas Ng

December 18, 2015December 18, 2015

She will lead the agency's talent group and focus on recruiting, developing, and retaining the best creative, data, and strategic talent Wunderman has appointed Judy...

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Advertising Industry News Technology

Millward Brown and ComScore Forge Global Partnership

Deborah Joy Peter

December 17, 2015December 17, 2015

The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...

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Branding Featured News Technology

Jaguar Shifts into Gear for FIA Formula E Championship

Joshua Hughes

December 15, 2015December 15, 2015

Set to enter the race’s third season in the fall of 2016, the competition marks the automotive giant’s return to global motorsport Returning to global...

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Branding Featured News Technology

Etihad Airways Lands Cognizant Digital Deal

Thomas Ng

December 14, 2015December 14, 2015

The three-year partnership will help the airline define digital strategy and reimagine the guest experience across the group National United Arab Emirates aviation giant, Etihad...

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UK’s Pocket App Dials In with London Lab

Anisha Kapoor

December 11, 2015December 11, 2015

A creative hub featuring new offices in Holborn, the brand’s debut makes for a cohesive digital environment to create and innovate Pocket App, one of...