Technology Archives | World Branding Forum

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In concert with Great Britain House, the largest international contingent at SXSW will show what the future holds for tech and innovation. The Great Britain...

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Essence Hires Jon Taylor to Spearhead Data Strategy

Deborah Joy Peter

March 3, 2017March 3, 2017

With its latest global practice in place, Essence has named Jon Taylor its Global Director of Data Strategy. He is based at the New York...

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Featured Marketing News

Febreze Debuts New Air Freshener with Candice Kumai

Anisha Kapoor

March 1, 2017March 1, 2017

For the premiere of Febreze One, the brand partnered with celebrity chef, Candice Kumai, to introduce the new odour elimination solution. Febreze has released a...

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Design Featured News Technology

Nokia Redesigns 3310 and Debuts New Global Portfolio

Thomas Ng

February 27, 2017February 27, 2017

Nokia has launched a new generation of smartphones to include three key variants, a release joined by a colourful re-imaging of the 3310. Nokia has...

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Apple Park Opens in April to Realise Founder’s Dream

Thomas Ng

February 24, 2017February 24, 2017

A tribute to Steve Job’s vision for innovation, Apple Park debuts in April as a 175-acre campus powered by 100 percent renewable energy. Apple has...

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Featured Industry News Technology

Nylon Studios Explores the Sound of VR at AdFest 2017

Thomas Ng

February 23, 2017February 23, 2017

Nylon Studios will leverage the ADFEST platform to host a workshop that explores the impact of VR on advertising when merged with sound. Nylon Studios is...

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Hyundai Introduces 2018 Accent to Canadian Market

Thomas Ng

February 21, 2017February 22, 2017

In a move which marks the country's first global vehicle premiere, the 2018 Hyundai Accent was unveiled at the Canadian International AutoShow. Hyundai Auto Canada...

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Featured Marketing News

Clarks Refines Old Classic with Nature IV Invention

Deborah Joy Peter

February 17, 2017February 17, 2017

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection. Clarks has moved to...

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Industry News Technology

Y&R Establishes New Technology and Business Practice

Thomas Ng

February 14, 2017February 15, 2017

Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...

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Maxus UK Names Alex Steer Chief Strategy Officer

Deborah Joy Peter

February 10, 2017February 11, 2017

WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology. Maxus UK has elevated...

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Featured Industry News Technology

Warc Reveals the Winners for Effective Use of Tech

Thomas Ng

February 7, 2017February 7, 2017

The Warc Media Awards winners for Effective Use of Tech have been unveiled; Cancer Research UK, Old Spice, and Headspace take Gold. Warc has unveiled...

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Featured Industry News Technology

Wunderman Welcomes Hires from Google and Facebook

Thomas Ng

February 6, 2017February 6, 2017

Wunderman has appointed two new Group Creative Directors at its office in New York to expand its creative offering in said market. Wunderman has named...