tech Archives | World Branding Forum

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In a strategic move, Musk has shifted the primary bases of operations for SpaceX and Tesla from California to Texas. [caption id="attachment_30142" align="alignnone" width="1440"] Image...

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Featured General News

Microsoft Office’s major brand overhaul

Joshua Hughes

October 13, 2022October 13, 2022

Microsoft is making a major change to its Microsoft Office branding. After more than 30 years, Microsoft Office is being renamed “Microsoft 365” to mark...

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Featured General News

Apple becomes first firm to hit $3tn market value

Joshua Hughes

January 5, 2022June 13, 2023

The firm Apple’s share price has risen by around 5,800% since co-founder and former chief executive Steve Jobs unveiled the first iPhone in 2007. Apple...

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Featured General News

Uber Eats pilots ‘techaway’ deliveries with Currys

Joshua Hughes

November 4, 2021

Technology retailer Currys Pc World has partnered with delivery service Uber Eats to offer Londoners the opportunity to grab emergency chargers, printer cartridges and other...

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Featured Marketing News Technology

Duolingo launches first ever ad campaign

Thomas Ng

September 17, 2019September 18, 2019

The language learning app Duolingo has launched its first-ever marketing campaign. The launch comes following the appointment of the first and only UK employee Colin...

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Campaigns Featured News

Daiichi Sankyo Ties Up with Carrie Ann Inaba

Deborah Joy Peter

January 29, 2019February 11, 2019

Daiichi Sankyo has signed on dancer and television host, Carrie Ann Inaba, as the official spokesperson for its Get Iron Informed campaign. Daiichi Sankyo has...

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Branding Featured News Videos

Toshiba Unveils New Global Brand Identity

Olivia Pearce

October 2, 2018October 6, 2018

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

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Porter Novelli Arms DC and Seattle with New Leadership

Deborah Joy Peter

June 5, 2017June 5, 2017

Porter Novelli has amped up its North American leadership with the appointments of Tara Greco and Eric Villines in DC and Seattle. Porter Novelli has added...

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Apple Park Opens in April to Realise Founder’s Dream

Thomas Ng

February 24, 2017February 24, 2017

A tribute to Steve Job’s vision for innovation, Apple Park debuts in April as a 175-acre campus powered by 100 percent renewable energy. Apple has...