supermarket Archives | World Branding Forum

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Zero waste online supermarket Good Club has rebranded to Dizzie with the help of creative agency Nice and Serious. Founded in 2019, the retailer specialises...

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Featured General News

Morrisons triumphs after shootout for control of McColl’s

Joshua Hughes

May 9, 2022

Morrisons has triumphed in the battle to gain control of McColl’s Retail Group, one of Britain’s biggest convenience store chains, after a last-gasp offer to...

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Featured General Marketing News

Lidl Introduces Store Finder’s Fee

Olivia Pearce

April 27, 2022

Supermarket chain Lidl has said it will pay a finder's fee to anyone who can find a suitable site for a new store as it...

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Featured General News

Co-op scraps yoghurt use by dates in bid to cut food waste

Joshua Hughes

April 22, 2022

The Co-op supermarket said that the use-by label on yoghurt packets and containers will instead be replaced by a best before date as guidance. Six...

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Advertising Featured News

Asda and Downton Abbey partner up

Joshua Hughes

August 30, 2019August 30, 2019

Asda have teamed up with Downton Abbey in their latest campaign, kicking off with a TV ad featuring the formidable Mrs Patmore, in charge in...

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Advertising Branding News

‘Big on quality, Lidl on price’

Anisha Kapoor

June 5, 2019

Lidl’s latest advertising campaign is set to focus on the quality part of their catchphrase ‘Big on quality, Lidl on price.’ The German retailer, who...

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Campaigns Featured

Jamie Oliver Joins Tesco to Help Make Healthy Eating Easier

Olivia Pearce

September 10, 2018September 26, 2018

Tesco announces partnership as new survey reveals seven out of ten families want supermarkets to help them lead healthier lives and make healthier choices more...

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Featured Marketing News

Tesco Farmers to Benefit from New Beef Contracts

Nathaniel Mark

July 12, 2018July 12, 2018

Tesco has announced it will continue its multi-million-pound investment in the growth of the British Aberdeen Angus herd, with 1,600 farmers in the UK set...