Sportswear Archives | World Branding Forum

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Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...

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Advertising Featured News

The North Face Redefines Walls with Global Campaign

Joshua Hughes

August 15, 2017August 16, 2017

The North Face has launched a global campaign, Walls Are Meant for Climbing, to spark conversation around building communities and trust. The North Face has begun...

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Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Branding Featured News

Puma Adds Mischief to Sportstyle with the Minions

Olivia Pearce

February 20, 2017February 20, 2017

Puma is doing Autumn-Winter with an adult and kids’ range featuring design aesthetics from the Minions of the Despicable Me franchise. Puma has inked a...

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Design Marketing News

Adidas by Stella McCartney debuts Spring/Summer collection

Joshua Hughes

January 20, 2017

Karlie Kloss, Octavious Freeman and Chelsey Korus Join Adidas Campaign to Seek New Challenges Adidas by Stella McCartney launches its Spring/Summer campaign featuring three female...

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Advertising Featured News

Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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Branding Featured News

Christian Louboutin Runs into Style with SportyHenri

Olivia Pearce

September 14, 2016September 15, 2016

The Christian Louboutin alliance with SportyHenri entails four limited-edition styles based on the designer’s collectible sneaker silhouettes. Christian Louboutin has launched an exclusive capsule collection...

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Featured Marketing News Videos

Under Armour Ups Game with Cam Newton Tie-up

Anisha Kapoor

September 7, 2016September 7, 2016

Titled Prince with 1,000 Enemies, the new spot from the It Comes From Below campaign by Under Armour features MVP, Cam Newton. Under Armour has released...

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Nike Joins Iron Nun to Celebrate Unlimited Youth

Joshua Hughes

August 17, 2016August 17, 2016

The Nike spot celebrates an amazing athlete, Sister Madonna Buder, and her determination to defy the conventional conception of age. Nike has launched a film...

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Nike Aims Basketball High with Unlimited Together

Joshua Hughes

August 11, 2016August 11, 2016

Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. Nike has launched a new film...

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Featured Marketing News

The ARMOURY At Champs Sports Heads to Texas

Deborah Joy Peter

May 6, 2016May 6, 2016

The ARMOURY At Champs Sports serves as a one-stop shop for brand enthusiasts and features the latest apparel and accessories. Under Armour has teamed up with Champs...

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Branding Campaigns Featured News Videos

Reebok Champions Body Honour with 25,915 Days

Olivia Pearce

April 29, 2016April 29, 2016

Developed by Venables Bell & Partners, 25,915 Days chronicles one woman’s commitment to physicality and passion for running. Reebok has launched a new campaign dubbed...